Rocky Mountaineer

Rocky Mountaineer

February 07, 2012 09:00 ET

Rocky Mountaineer Launches Newest Video: Canada Is Awesome (Boom De Yada)

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 7, 2012) - Rocky Mountaineer -

Editors Note: There is one photo and one video associated with this press release.

Internationally acclaimed Rocky Mountaineer, known for its luxury rail journeys through Western Canada and the Canadian Rockies, is excited to announce the release of its newest promotional video, "Canada is Awesome (Boom De Yada)". Paying homage to Discovery Channel's popular "The World Is Just Awesome" campaign (using a rendition of the infectious camp song, "I love the Mountains- Boom De Yada"), the video takes viewers on a virtual train journey over canyons and gorges, along glacier fed rivers, shimmering lakes and through some of the most stunning scenery in the world.

"We wanted to create a campaign that would showcase the beauty of Western Canada while capturing the Rocky Mountaineer experience, complete with amazing scenery, exceptional service and the social atmosphere found onboard our rail journeys," says Hubert Wat, Vice President, Global Marketing of Rocky Mountaineer. "We are committed to investing in our online and social media outlets and with such a visual product, videos of our experience help fans and guests picture what it would be like onboard this life changing journey."

Along with the catchy song and extensive videography, a few well-known Canadians make an appearance in the "Canada is Awesome" video including Jillian Harris, host of ABC's Extreme Home Makeover and former Bachelorette as well as John Furlong, former President and CEO of the Vancouver Olympic Committee during the 2010 Winter Olympics. The video follows the train through the Canadian Rockies, into British Columbia while featuring Rocky Mountaineer's luxurious GoldLeaf and SilverLeaf domed coaches and incredible cuisine available onboard.

For more information or to receive a copy of the 2012 Rocky Mountaineer brochure, please contact your local travel professional or Rocky Mountaineer directly at (800) 665-7245, or visit For the latest news and offers, follow us on Twitter @rmountaineer or become a fan on Facebook.

About Rocky Mountaineer

Rocky Mountaineer offers over 45 Canadian vacation packages and four unique rail routes, rich in history and natural wonders, through British Columbia and Alberta. This world renowned, luxurious train travels by daylight through the wild beauty of Canada's West and is the best way to experience the majestic Canadian Rockies, a UNESCO World Heritage Site. Over the past 22 years, Rocky Mountaineer has grown to become the largest privately owned passenger rail service in North America and has welcomed more than one million guests onboard from around the world. In 2011, the company received its sixth World Travel Award as "World's Leading Travel Experience by Train" and in 2010 was acknowledged as "World's Leading Luxury Travel Product of the Year." Rocky Mountaineer has also been recognized by National Geographic as one of the "World's Greatest Trips" and recently, by Condé Nast Traveler as one of the "Top 5 Trains in the World".



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