BCAMA (BC Chapter of the American Marketing Association)

BCAMA (BC Chapter of the American Marketing Association)

September 01, 2010 15:30 ET

Rocky Mountaineer Takes Top Honours as BCAMA "2010 Marketer of the Year"

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 1, 2010) - The BC Chapter of the American Marketing Association (BCAMA) has named Rocky Mountaineer winner of the coveted "Marketer of the Year" award for 2010. Rocky Mountaineer is being recognized for successfully positioning itself as the premium train provider in the world in the midst of a vulnerable economy. "Marketer of the Year" is the BCAMA's annual award program that recognizes the most outstanding integrated marketing strategy in the province of BC.

Rocky Mountaineer was chosen as the 40th Marketer of the Year for its progressive branding and marketing strategy that maximized sales, inspired innovation and strengthened its core business. "The BCAMA is proud to be honouring Rocky Mountaineer with the 2010 Marketer of the Year Award. This year's submissions were the most competitive we've seen in years. The decision to recognize Rocky Mountaineer was a result of the marketing innovation applied during a challenging economic time. By maintaining their market positioning, branding and promotional strategies, they demonstrated a strong strategic international marketing plan," says Georgia Dahle, Past President and Chair of the Marketer of the Year Judging Committee. "Instead of reducing their marketing spend, the organization committed to investing in their brand and strengthening their position."

"We are honoured to be considered for this prestigious award amongst such high caliber nominees and past winners," says Hubert Wat, Vice President, Marketing of Rocky Mountaineer. "Our sincere thanks to the BCAMA for this wonderful recognition. We are extremely proud of our efforts and what we accomplished in the face of the most difficult economic crisis since the Great Depression. This award is an affirmation of the entire organization's commitment to delivering on our brand promise and to our ability to not only survive, but successfully thrive and set the strategic foundation for growth in the challenging premium travel industry."

The BCAMA will present the award to Rocky Mountaineer at the 40th Annual Marketer of the Year Gala at Rocky Mountaineer Station on Thursday, October 7, 2010. For event details and ticket information, please visit www.bcama.com.

About BCAMA

The BC Chapter of the American Marketing Association (www.bcama.com) has been the province's leading marketing source since 1955. With close to 500 members, the BCAMA is a non-profit association made possible by a dedicated team of volunteers including Board Members, Committee Members and Sponsors. As one of the most highly regarded chapters in North America, the BCAMA was awarded with the prestigious international "Chapter of the Year" in 1995, 1996, "Chapter of Excellence" in 1997, and special merits in both 2004 and 2006.

About Rocky Mountaineer

Rocky Mountaineer offers 45 unique Canadian vacation packages and four spectacular rail routes through British Columbia and Alberta. This luxurious train travels by daylight through the wild beauty of Canada's West and is the best way to experience the majestic Canadian Rockies. The Rocky Mountaineer also runs a three and a half hour journey with breathtaking scenery between Vancouver and Whistler, BC. Now in its 20th year of operation, the Rocky Mountaineer has grown to become the largest privately owned passenger rail service in North America and welcomed its one millionth guest in 2008. Rocky Mountaineer has been honoured with four World Travel Awards as "World's Leading Travel Experience by Train" and was named by National Geographic as one of the "World's Greatest Trips".

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