SAN MATEO, CA--(Marketwire - May 11, 2008) - Throughout its two-year existence, RockYou
has seen nothing but explosive growth. In its early days, it blazed a
trail by creating the first slide-show widget for MySpace. RockYou widgets
still receive over 130 million widget views a day. When Facebook opened its
platform for developers, RockYou stormed in and became that network's most
prolific and popular developer of social applications, as well. The company
then proceeded to create Facebook's first ad network, helping to give other
applications the initial traction they need and offering a potent new way
for brands and advertisers to reach their audiences. It has also embraced
Google's OpenSocial standard and has taken the lead among OpenSocial
applications on the internationally popular social network, hi5.
As more and more consumers in key youth demographics shift their attention
away from traditional mediums like television and towards the internet and
online social networks, marketers face unprecedented challenges. Building
brand awareness and loyalty becomes increasingly difficult among a
population -- 12-25 year olds -- that is inundated with information yet
has a fleeting attention span. Engagement has become a vital metric, and
on the social networks, this population is engaged.
RockYou is a recognized master of engagement and "virality," the mysterious
force that enable applications to catch fire and proliferate across the
networks as friends promote the application to other friends.
With massively popular and viral applications across every major social
network, RockYou's reach now extends to scores of millions of users around
the globe and the company is positioned to become a leading conduit between
marketers and the consumers on the social web that these marketers aim to
reach
Quotes:
Lance Tokuda, CEO of RockYou
"MySpace's platform is new territory for everyone, and possessing some of
its most successful applications is great news for us. The rapid success
of Truth Box, Kiss Me, Name Meaning, Super Comments, Movies and other
applications affirms our position as the leading provider applications on
the OpenSocial platform."
About RockYou
RockYou is the leading innovator, creator and distributor of widgets and
applications on the social web. The company offers customized branding and
advertising opportunities on Facebook and can deploy applications across
any social network, including hi5, MySpace, Bebo and Friendster. RockYou's
advertising platform is the largest Ad Network on Facebook and the most
dynamic way for brands and advertisers to reach application users.
Headquartered in San Mateo, California, RockYou is funded by Sequoia
Capital, Partech International and Lightspeed Venture Partners. For more
information, please visit
http://rockyou.com/corp/about.php.
Recent News:
RockYou and hi5 Integration
http://www.prweb.com/releases/2008/04/prweb861114.htm
Links
RockYou
http://rockyou.com
RockYou Ad Network
https://www.rockyouads.com/ams/partner/publisher/index.php
Some of RockYou's most popular applications on Facebook, hi5 MySpace, Bebo,
and Friendster:
SuperWall
Likeness
HugMe
SuperFive
Vampires
XMe
Most recently launched on MySpace:
SuperComments
SuperFriends
SuperHug
Horoscopes
Likeness
Slideshows
Industry News:
@ SxSW: Interview: Lance Tokuda, CEO, RockYou; Social Apps To Consolidate;
A 'Tax' On Developers? PaidContent. Joseph Weisenthal. March 14th, 2008
http://www.paidcontent.org/entry/419-sxsw-interview-lance-tokuda-ceo-rockyou/
Open Social Blog: Interview with Jia Shen, CTO RockYou and Joe Greenstein,
Flixster
http://opensocialapis.blogspot.com/2008/03/opensocial-developer-interview-jia-shen.html
Contact Information: Media Inquiries
Vanessa Camones
theMIX agency for RockYou
