SOURCE: Rodedawg International Industries Inc.
March 09, 2006 09:00 ET
"Ice T" Teams Up With Rodedawg Int'l in an Endorsement of Newest Off-Road Vehicle -- Ice Calls Rodedawg "Wildest Thing on Four Wheels!"
HAYWARD, CA -- (MARKET WIRE) -- March 9, 2006 -- Rodedawg International Industries Inc. (OTC: RWGI), the corporation which holds the rights to distribute and market the
Chinese military vehicle that has turned into the hottest, newest off-road
contender, announced the signing of "Ice T," hip hop music pioneer and
accomplished actor/star in the award-winning series "Law & Order SVU," to a
major spokesperson agreement to represent the Rodedawg. This off-road
vehicle, which is also amphibious, will be going head to head with the
Hummer and then some this year. Rodedawg is priced at half the cost of a
Hummer, an attractive $49,500, which, when coupled with its ability to take
to the water, should make it the off-road vehicle of choice for
Rodedawg is the vision of Luis Pallais, Commercial Attaché to the
Nicaraguan Consul General's Office in San Francisco, and an automotive
industry veteran. Pallais credits In Touch Media Group, the leading edge
online marketing and Internet PR firm, and its CEO, Laura Betterly, with
creating a unique partnership relationship between Ice T, Rodedawg and In
Touch Media Group.
"Betterly, who worked with Ice T when she was in the music business in
1999, just picked up the phone, asked Ice to take a look at the Rodedawg,
and I was pretty excited when he said he wanted to run with it," recounts
Pallais, who himself admits to being "smitten" when he first saw what is
now the Rodedawg.
In consideration for its services, In Touch Media Group will receive three
million restricted shares of RWGI.PK which closed at $2.08 the date of this
press release. Of these shares, one million five hundred thousand shares
will be issued to Ice T for his endorsement. RWGI.PK has agreed to
reimburse ITOU for its expense connected with establishing this endorsement
relationship with Ice T and also for the ongoing management of the
subsequent Rodedawg public relations campaign, which will position this
amphibious off-road super-competitor successfully against the Hummer.
"I hired In Touch Media Group to develop a comprehensive public relations
and marketing strategy for Rodedawg's new off-road vehicle launch," stated
Pallais. Laura Betterly added, "This on-road/off-road vehicle will be a
great competitor against both the upcoming Hummers as well as Jeeps, and it
is unique in that it is also amphibious. No other competitor has that
feature." Betterly went on to say that In Touch Media Group has
strategized the Rodedawg's positioning with various extreme car sports
enthusiasts, people who enjoy the outdoors, and those in that highly valued
demographic, 20 to 35 years olds.
"This truck can go literally anywhere and it's also the coolest thing on
and off the road," remarked Betterly while at a major Internet marketing
show in New York City. "It will appeal to anyone who is young and looking
for the next hottest off-road vehicle, whether you're driving in a country
or urban setting."
Betterly decided to show her client's vehicle to "Ice T," a.k.a. Tracy
Marrow, and get his opinion about a product launch aimed at the 20-35 year
old market. Betterly met Ice T while running a music company in the 1999
and knew that he had a sharp eye for upcoming trends. "I knew Ice T
wouldn't hold back his real feelings; he was going to level with me," said
Betterly. "He has never steered me wrong in the past."
After going out to see the vehicles and after meeting Rodedawg's CEO, Luis
Pallais, Ice T was enthusiastic about the launch of the new extreme sports
truck. "I thought it was the wildest thing on four wheels, and I know it
will appeal to people who like to live on the edge," said Ice T. "This
truck will turn heads." Ice T immediately agreed to represent Rodedawg, and
more importantly, he will be deeply involved in all aspects of the product
launch itself because of his ties to the extreme sports community through
his Final Level Entertainment Group. Ice also wants to see this truck used
in relief efforts here and abroad.
Rodedawg International Industries, Inc. will be distributing this new
amphibious 4x4, off-road vehicle that performs on land and water. The new
Rodedawg, because it is an amphibious (land and water) vehicle, is filling
a space in the market that virtually has no competition. The company owns
the trademark rights to "RODEDAWG" (www.rodedawg.com) in many countries
around the globe and plans to be the sole distributor of these amphibious
off-road vehicles worldwide.
"We are very excited about our new relationship with both Ice T and In
Touch Media Group," stated Rodedawg's Pallais. "I have been a huge Ice T
fan, having watched him in 'Law & Order SVU.' He has always pushed the
boundaries and definitely has the 'Street cred' this launch needs." The
recreational uses of the Rodedawg are unlimited. If one enjoys outdoor
adventures, exploring, boating, rugged trails, hunting, fishing or any
other thing an adventurer might dream up, then the Rodedawg is the ideal
extreme sports utility vehicle. If one is looking to stand out in a city
setting, the Rodedawg is a match as well.
Laura Betterly CEO
In Touch Media Group, Inc.
Telephone: (727) 465 0925
Luis Pallais, Chairman & CEO
Telephone: 1 800-793-0355
AGORACOM Investor Relations
About In Touch Media Group, Inc.
In Touch Media Group, Inc. (OTC BB: ITOU) is an online marketing and PR
firm which specializes in generating Website visitors and customers for its
business clients using a combination of effective systems, including search
engine advertising, publicity and other marketing services .The company
employs online market research to dramatically increase the effectiveness
of search engine advertising, targeted publicity, and strategically placed
About Rodedawg International Industries, Inc.
Rodedawg International Industries, Inc. (OTC: RWGI) is the company behind
the revolutionary, new amphibious 4x4 off-road vehicle that performs on
land and water. The new Rodedawg, because it is an amphibious (land and
water) vehicle, is filling a space in the market that virtually has no
competition. The company owns the trademark rights "RODEDAWG" in many
countries around the globe and plans to be the sole distributor of these
amphibious off-road vehicles worldwide. For more information visit
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