SOURCE: Rodedawg International Industries Inc.

March 09, 2006 09:00 ET

"Ice T" Teams Up With Rodedawg Int'l in an Endorsement of Newest Off-Road Vehicle -- Ice Calls Rodedawg "Wildest Thing on Four Wheels!"

HAYWARD, CA -- (MARKET WIRE) -- March 9, 2006 -- Rodedawg International Industries Inc. (OTC: RWGI), the corporation which holds the rights to distribute and market the Chinese military vehicle that has turned into the hottest, newest off-road contender, announced the signing of "Ice T," hip hop music pioneer and accomplished actor/star in the award-winning series "Law & Order SVU," to a major spokesperson agreement to represent the Rodedawg. This off-road vehicle, which is also amphibious, will be going head to head with the Hummer and then some this year. Rodedawg is priced at half the cost of a Hummer, an attractive $49,500, which, when coupled with its ability to take to the water, should make it the off-road vehicle of choice for trendsetters.

Rodedawg is the vision of Luis Pallais, Commercial Attaché to the Nicaraguan Consul General's Office in San Francisco, and an automotive industry veteran. Pallais credits In Touch Media Group, the leading edge online marketing and Internet PR firm, and its CEO, Laura Betterly, with creating a unique partnership relationship between Ice T, Rodedawg and In Touch Media Group.

"Betterly, who worked with Ice T when she was in the music business in 1999, just picked up the phone, asked Ice to take a look at the Rodedawg, and I was pretty excited when he said he wanted to run with it," recounts Pallais, who himself admits to being "smitten" when he first saw what is now the Rodedawg.

In consideration for its services, In Touch Media Group will receive three million restricted shares of RWGI.PK which closed at $2.08 the date of this press release. Of these shares, one million five hundred thousand shares will be issued to Ice T for his endorsement. RWGI.PK has agreed to reimburse ITOU for its expense connected with establishing this endorsement relationship with Ice T and also for the ongoing management of the subsequent Rodedawg public relations campaign, which will position this amphibious off-road super-competitor successfully against the Hummer.

"I hired In Touch Media Group to develop a comprehensive public relations and marketing strategy for Rodedawg's new off-road vehicle launch," stated Pallais. Laura Betterly added, "This on-road/off-road vehicle will be a great competitor against both the upcoming Hummers as well as Jeeps, and it is unique in that it is also amphibious. No other competitor has that feature." Betterly went on to say that In Touch Media Group has strategized the Rodedawg's positioning with various extreme car sports enthusiasts, people who enjoy the outdoors, and those in that highly valued demographic, 20 to 35 years olds.

"This truck can go literally anywhere and it's also the coolest thing on and off the road," remarked Betterly while at a major Internet marketing show in New York City. "It will appeal to anyone who is young and looking for the next hottest off-road vehicle, whether you're driving in a country or urban setting."

Betterly decided to show her client's vehicle to "Ice T," a.k.a. Tracy Marrow, and get his opinion about a product launch aimed at the 20-35 year old market. Betterly met Ice T while running a music company in the 1999 and knew that he had a sharp eye for upcoming trends. "I knew Ice T wouldn't hold back his real feelings; he was going to level with me," said Betterly. "He has never steered me wrong in the past."

After going out to see the vehicles and after meeting Rodedawg's CEO, Luis Pallais, Ice T was enthusiastic about the launch of the new extreme sports truck. "I thought it was the wildest thing on four wheels, and I know it will appeal to people who like to live on the edge," said Ice T. "This truck will turn heads." Ice T immediately agreed to represent Rodedawg, and more importantly, he will be deeply involved in all aspects of the product launch itself because of his ties to the extreme sports community through his Final Level Entertainment Group. Ice also wants to see this truck used in relief efforts here and abroad.

Rodedawg International Industries, Inc. will be distributing this new amphibious 4x4, off-road vehicle that performs on land and water. The new Rodedawg, because it is an amphibious (land and water) vehicle, is filling a space in the market that virtually has no competition. The company owns the trademark rights to "RODEDAWG" ( in many countries around the globe and plans to be the sole distributor of these amphibious off-road vehicles worldwide.

"We are very excited about our new relationship with both Ice T and In Touch Media Group," stated Rodedawg's Pallais. "I have been a huge Ice T fan, having watched him in 'Law & Order SVU.' He has always pushed the boundaries and definitely has the 'Street cred' this launch needs." The recreational uses of the Rodedawg are unlimited. If one enjoys outdoor adventures, exploring, boating, rugged trails, hunting, fishing or any other thing an adventurer might dream up, then the Rodedawg is the ideal extreme sports utility vehicle. If one is looking to stand out in a city setting, the Rodedawg is a match as well.

Media Inquiries:

Laura Betterly CEO
In Touch Media Group, Inc.
Telephone: (727) 465 0925

Corporate Inquiries:

Luis Pallais, Chairman  & CEO
Telephone: 1 800-793-0355

Investor Relations:

AGORACOM Investor Relations
About In Touch Media Group, Inc.

In Touch Media Group, Inc. (OTC BB: ITOU) is an online marketing and PR firm which specializes in generating Website visitors and customers for its business clients using a combination of effective systems, including search engine advertising, publicity and other marketing services .The company employs online market research to dramatically increase the effectiveness of search engine advertising, targeted publicity, and strategically placed Website advertising.

About Rodedawg International Industries, Inc.

Rodedawg International Industries, Inc. (OTC: RWGI) is the company behind the revolutionary, new amphibious 4x4 off-road vehicle that performs on land and water. The new Rodedawg, because it is an amphibious (land and water) vehicle, is filling a space in the market that virtually has no competition. The company owns the trademark rights "RODEDAWG" in many countries around the globe and plans to be the sole distributor of these amphibious off-road vehicles worldwide. For more information visit

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