SOURCE: Rodedawg International Industries, Inc.

August 22, 2006 12:09 ET

Rodedawg International Industries, Inc. Issues Update to Shareholders

HAYWARD, CA -- (MARKET WIRE) -- August 22, 2006 -- Rodedawg International Industries, Inc. (PINKSHEETS: RWGI) today issued the following letter to shareholders and interested members of the investment community to update all parties on the Company's operations.

Dear Shareholders:

We would like to thank all of Rodedawg International industries, Inc. shareholders for your confidence and continued support, as this is an exciting time for our company and shareholders alike. Please be reassured management plans to continue its efforts to provide the foundation for a strong and growing company.

We are currently making financial arrangements for the balance of the previously announced order of 50 Rodedawg units, which will allow us to market and sell this incredible vehicle throughout Mexico, Panama, Central and South America including the Caribbean. We anticipate that these vehicles will be delivered to us, with distribution and marketing activities commencing immediately after their arrival. The Company has already paid over US$200,000.00 to BAW c/o BAIEC as a deposit for the 50 units.

The Rodedawg is currently available in the three different configurations, truck, SUV and soft top convertible. All three models have been delivered to the USA Certification Center with the soft top model being targeted as the first to undergo the compliances for the US market. We continue to work towards the certification of the off-road Rodedawg model for the US market. Once we have approval, this will allow us as a company to market and sell this incredible vehicle throughout the United States. This will be a very important market for our vehicles; however during that process the company will take full advantage of other world markets that will include Mexico, Panama, South and Central America including the Caribbean.

Our strategy of targeting the Central American, South American, the Caribbean and Mexico markets has been very successful to date. We have been able to sign distribution agreements with quality partners in Nicaragua and Panama and our Mexican subsidiary received approval from that country's Government as a Registered Importer allowing for the distribution of Rodedawg Amphibious Off-Road Vehicles and we are planning to market these marvelous vehicles in all 31 Mexican States. Once we have received the above mentioned vehicles; sales and marketing initiatives will commence immediately. We continue to build the foundation for a strong and vibrant company, with our ongoing efforts to create an efficient and worldwide distribution network and sales channels for our vehicles.

Rodedawg has implemented major initiatives in 2006, in an effort to increase our profile and communications with the public and investment community; Ice T was signed both as a celebrity endorsement and major spokesman for Rodedawg. We believe he will be very effective in publicizing out our message to the public. We also have entered into a marketing and public relations program with In Touch Media.

Ice T, hip-hop music pioneer and actor, has signed an agreement to be the spokesperson of Rodedawg Vehicles. Ice T is the accomplished actor/star in the award-winning series "Law & Order SVU." We believe Ice T is the perfect spokesman for this off-road vehicle, which is also amphibious, will be going head to head with the likes of Hummer and Jeep. Ice T calls Rodedawg the "Wildest Thing on Four Wheels!"

We have hired In Touch Media Group to develop a comprehensive public relations and marketing strategy for Rodedawg's new off-road vehicle launch and were a key player in developing our relationship with Ice T. They will help in branding Rodedawgs with various extreme car sports enthusiasts and people who enjoy the outdoors.

Please feel free to contact us with any concerns, suggestions or questions you may have and we will do our best to answer you as quickly is possible or by calling 800-793-0355 ext 705.

Luis Pallais, CEO
Rodedawg International Industries, Inc.
Investor Relations

For Rodedawg International Industries investor relations, investors should visit Rodedawg's IR Hub at where they can post questions for same-day answers, or simply review questions and answers posted by other investors. Alternatively, investors can e-mail questions and correspondence to where they can also request to be added to the investor e-mail list to receive all future press releases and updates in real time.

About Rodedawg International Industries, Inc

Rodedawg International Industries, Inc. is the company behind the revolutionary, new to the civilian market, amphibious 4x4 off-road vehicle and has a very unique market position because it owns the trademark rights to the Rodedawg in many countries around the globe and because there is virtually no competition in the amphibious (land and water) vehicle market. This gives Rodedawg International Industries a huge, market potential for their product. Because the Rodedawg is an exclusive product and Rodedawg International Industries owns the trademark rights, the Rodedawg will have a standard base pricing in some world markets of only $49,500 (price doesn't include import tax or other fees). This price point will give the company approximately 40 percent margin of $20,000 gross profit per vehicle. The vehicle's ability to perform on land and water fills a space in the market where there is virtually no competition. For more information visit

Those interested in becoming a sales agent/dealer, in securing or purchasing a Rodedawg can contact Rodedawg International Industries, Inc. by calling 1-800-793-0355 or e-mailing

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Statements contained in this document which are not historical fact are forward-looking statements based upon management's current expectations that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees. The sale of certain products and services may not develop as expected; the development of these products and services may not proceed as planned. The company stock may also be affected by other risks as described from time to time.

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