SOURCE: Rodedawg

July 07, 2006 19:50 ET

Rodedawg International Industries, Inc. Plans to Market the Amphibious, 4X4 Off-Road Recreational Vehicle in Mexico

HAYWARD, CA -- (MARKET WIRE) -- July 7, 2006 -- Rodedawg International Industries, Inc., a U.S. corporation (PINKSHEETS: RWGI), announces that its subsidiary, Rodedawg International Industries, S.A. de C.V. in Mexico, has begun the process of scouting for a location to establish the initial showroom in Mexico for the Rodedawg amphibious off-road vehicles.

Luis Pallais, Chairman and CEO of Rodedawg, stated, "Finding the right initial location for our showroom in Mexico will allow us as a company to market and sell this incredible vehicle throughout Mexico. This will be a very important market for our vehicles." He added, "We have begun the process of scouting for a location to establish our initial Mexican showroom. Thus far locations in Cancun, Acapulco and Mazatlan are being considered."

The company began an advertising campaign for the sale of the Rodedawg in markets outside the USA and for pre-sale in the US and Canada, just as GM announced it would end production of the Hummer H1 in June 2006.

The Rodedawg is currently available in three different configurations, truck, SUV and soft top convertible, with the soft top model being targeted as the first to undergo the compliances for the US market.

The Rodedawg, which is both land and water capable, is new to the civilian market, having been extensively and successfully used by the Chinese military for many years. The Rodedawg brings a new niche in the marketplace as a mass-produced amphibious, off-road 4x4 vehicle.

The Rodedawg's adaptability provides a wide range of usefulness in both work and recreational activities, e.g. a security vehicle patrolling and cruising the Rio Grande River bordering Mexico and the US or a land and water emergency rescue vehicle. There is an array of recreational uses of the Rodedawg for those who enjoy outdoor adventures, exploring, boating, rugged trails, hunting, fishing, etc.

"This amazing, adaptable vehicle does not have any real competition. A $70,000 boat will not perform on land, and a $120,000 vehicle like the 'Hummer H1' will not swim on water. The best news of all is the 'Rodedawg,' for some markets, will have a base price of about $50,000." plus import tax and other fees.

Those interested in securing or buying a "Rodedawg" or in becoming a dealer can visit www.rodedawg.com and call 800-793-0355 or email sales@rodedawg.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

Statements contained in this document which are not historical fact are forward-looking statements based upon management's current expectations that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees. The sale of certain products and services may not develop as expected; the development of these products and services may not proceed as planned. The company stock may also be affected by other risks as described from time to time.

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