SOURCE: Rodedawg International Industries Inc.

April 24, 2006 09:00 ET

Rodedawg's Subsidiary "Rodedawg International Industries, S.A. de C.V." in Mexico Successfully Obtains Approval as an Importer and Plans to Market Its Amphibious Off-Road Vehicle in All 31 States

Including Mexico City

HAYWARD, CA -- (MARKET WIRE) -- April 24, 2006 -- Rodedawg International Industries, Inc., a US corporation (OTC: RWGI) announced that its subsidiary Rodedawg International Industries, S.A. de C.V. in Mexico received approval from the Mexican government as a registered importer of the Rodedawg amphibious off-road vehicles.

"The approval of Rodedawg's Mexican subsidiary as a vehicle importer constitutes the continued effort we as a company are making to market this marvelous amphibious off-road vehicle to the general public and the emergency rescue and disaster relief agencies and we are planning to market this marvelous vehicles in all 31 Mexican States including Mexico City," said Luis Pallais, Chairman and CEO of Rodedawg International Industries, Inc.

Rodedawg! An emergency rescue & disaster relief vehicle:

The Rodedawg is a revolutionary, new-to-the-civilian-market, amphibious 4x4 off-road vehicle that performs on land and water. The Rodedawg could be an ideal added solution to any disastrous flood or hurricane situation as a rescue and protection unit either by land or water. The Rodedawg can also be a wonderful tool for patrolling flooded areas to prevent looting and other hazardous situation crimes. Important: the Rodedawg can and will save lives. It is important to recognize that a public emergency organization (fire and police departments, etc) in every city worldwide would benefit and should have one of these vehicles as part of their rescue, protection, and theft prevention equipment. The Rodedawg offers the speed and endurance of an off-road 4x4 vehicle that, at a moment's notice, can be driven into almost any type of flooding or water situation. The Rodedawg can reach almost any place a vehicle needs to go by land or water.

Have fun in a Rodedawg!

The recreational uses of the Rodedawg are unlimited. If you enjoy outdoor adventures, exploring, boating, rugged trails, hunting, fishing or any other thing an adventurer might dream up, then, you need to see, ride in, and own a new, exciting Rodedawg.

The Rodedawg is the ideal extreme sports utility vehicle. If one is looking to stand out in a city setting, the Rodedawg is a match as well.

The Rodedawg has tremendous market potential!

Rodedawg International Industries has a very unique market position because it owns the exclusive marketing and trademark rights to the Rodedawg in many countries around the globe and because there is virtually no competition in the amphibious (land and water) vehicle market. This gives Rodedawg International Industries a huge, worldwide market potential for their product. Because the Rodedawg is an exclusive product and Rodedawg International Industries owns the trademark rights, the Rodedawg will have a standard base pricing in some world markets of only $49,500 (price doesn't include import tax or other fees). This price point will give the company approximately 40 percent margin of $20,000 gross profit per vehicle.

Rodedawg International Industries has defined two very explosive segments of the world market for their initial marketing efforts. The first of the two targeted marketing efforts will be the disaster relief market. Rodedawg International Industries will contact fire and police departments to offer them a Rodedawg. There are tens of thousands of potential fire and police departments that will have a need for a Rodedawg worldwide. The second targeted market for the Rodedawg is the retail market segment. Rodedawg International Industries will set up retail locations in Dealerships and large shopping malls to display and arrange the sell of a Rodedawg to the general public.

This amazing, adaptable vehicle does not have any real competition: a $70,000 boat will not perform on land, and a $120,000 vehicle like the "Hummer H1" will not swim on water. The best news of all is the "Rodedawg," for some markets, will have a base price of about $50,000. Those interested in purchasing a "Rodedawg" or in becoming a dealer can call 1-800-793-0355 or email

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

Statements contained in this document which are not historical fact are forward-looking statements based upon management's current expectations that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees. The sale of certain products and services may not develop as expected; the development of these products and services may not proceed as planned. The company stock may also be affected by other risks as described from time to time.

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