SOURCE: Rodney Strong Wine Estates
HEALDSBURG, CA--(Marketwired - April 11, 2013) - Rodney Strong Wine Estates recently hired Erica Stevens as Director of Marketing. Erica's last post was at Freixenet USA, where she was the Trade Marketing Director, overseeing regional sales programs, POS, brand positioning and overall brand planning and execution for their core brands. Stevens' brand management experience also includes additional roles with Freixenet USA as well as with Foster's Wine Estates, LUNA - Clif Bar & Co. and Delicato Family Vineyards. She will oversee all marketing initiatives for Rodney Strong Wine Estates' two brands, Rodney Strong Vineyards and Davis Bynum wines.
"Erica's long wine industry tenure is precisely what we were looking for to fill this position," says Dan Wildermuth, Vice President of Marketing for Rodney Strong Wine Estates. "Efficiency of core marketing competencies and a high understanding of luxury wine marketing across various disciplines will support our Rodney Strong Alexander Valley Single Vineyard Cabernet Sauvignons and Davis Bynum Russian River Valley Single Vineyard offerings as well as our whole portfolio," concludes Wildermuth.
Rodney Strong Wine Estates is a family-owned wine company that includes Rodney Strong Vineyards and Davis Bynum Winery. Rodney Strong grows and produces wines exclusively from four of Sonoma County's finest appellations - Alexander Valley, Russian River Valley, Chalk Hill and Sonoma Coast. The winery was founded in 1959 by Sonoma County wine pioneer Rodney D. Strong as the 13th bonded winery in the county. Davis Bynum crafts Russian River Valley Pinot Noir and Chardonnay. The company aspires to conserve and protect the environment in all its operations. The Klein family, a fourth generation California farming family, entered the wine business with the purchase of Rodney Strong Vineyards in 1989.
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