Canadian Association of Food Banks

Canadian Association of Food Banks

July 18, 2007 09:00 ET

Rogers Postage-Paid Recycling Envelopes With Wireless Device Sales a Resounding Success With Cell Phone Customers

TORONTO, ONTARIO--(Marketwire - July 18, 2007) - The Canadian Association of Food Banks (CAFB) today announced that the innovative initiative launched last February by Rogers to include a postage-paid return recycling envelope in select wireless devices, proved to be extremely successful in the first four months of the program.

Phones donated using the postage-paid recycling envelopes provided in box with Rogers Wireless device purchases are now at 30% of all phones received monthly, and CAFB expects that number to grow significantly in the coming months. Since November 2005, over 100,000 wireless devices have been collected through the program. This year alone, over 47,000 wireless devices have been collected, 70% of which are due directly to the efforts of Rogers Wireless and its affiliates.

"We applaud Rogers for their leadership in helping people in need in our communities and diverting waste from landfill sites," said Ed Borkowski, Chair of the Canadian Association of Food Banks. "This postage-paid recycling envelope option has made it easy and convenient for Rogers' customers to recycle their old cell phone; since the introduction of this program the number of cell phones donated for recycling has doubled per month across Canada. This would not have been possible without Rogers' commitment to this program."

The Canadian Association of Food Banks, who operates the Phones-for-Food program in partnership with national sponsor Rogers Wireless, began to recycle cell phones to alleviate hunger and divert waste from landfill sites in 2003. Since its inception, over $ 325,000 has been generated for food banks across the country. One wireless device, depending on its age and condition, can be worth $2 - $5 when donated, the equivalent of a jar of peanut butter or one carton of milk.

"As a result of the increasing demand for our limited resources, The Food Bank in Ottawa is constantly on the search for exciting new ideas and opportunities. Thanks to the support of our partners at Rogers, this creative program gives us access to unrestricted donations which enable us to purchase food supplies throughout the year," said Peter Tilley, Executive Director, The Food Bank Ottawa.

Donations can be made in two easy ways:

1. Postage-paid recycling envelopes are included in box with select new wireless device sales for Motorola, Nokia, Sony Ericsson, Samsung and LG bought at every Rogers Wireless location.

2. Donation boxes are available across the country at 1,000 Rogers Wireless and Rogers Video locations. A list of all participating locations is available on

For more information about Phones-for-Food, visit

About the CAFB

Founded in 1985, the Canadian Association of Food Banks (CAFB) is an umbrella organization representing a national network of regional and community food banks, including provincial associations and food distribution centres. CAFB is the voice of food banks in Canada, with members and their respective agencies serving approximately 90 % of people accessing emergency food programs nation-wide. In the month of March 2006, over 753,000 different people accessed food banks, 41 % are children. In 2006, the CAFB moved over 8.5 million pounds of food industry donations to its members through the National Food Sharing System, with a dollar value equivalent of $17 million. In addition to food received from the CAFB, community-run food banks rely primarily on volunteers to collect and distribute an estimated 150 million pounds of food per year. CAFB conducts research, engages in public education and advocates for public policy change to eliminate the causes of hunger and food insecurity in Canada.

While CAFB provides food daily for people in need, its ultimate goal is a hunger-free Canada.

Contact Information

  • Canadian Association of Food Banks
    Micky Fraterman
    (416) 203-9241 X28