Rohit Communities, Edmonton's Home Builder of the Year, Introduces Townhomes from the $150,000's

EDMONTON, ALBERTA--(Marketwired - April 8, 2016) -

Editor's Note: There is a photo associated with this release.

Rohit Communities is shaking up the condominium market in Edmonton with the introduction of its newest community -- Essential Allard. This unique townhome condominium development in southwest Edmonton boasts modern architectural designs, four different floor plans from one to three bedrooms, and unbeatable access to shopping, amenities, and the Edmonton International Airport. The kicker? Prices in the community start in the $150,000's!

The official sales launch of Essential Allard is this Saturday, April 9^th at 10AM, exclusively for those who have registered online at EssentialAllard.com.

"The interest has been overwhelming," says Amy Power, Marketing Manager for Rohit Communities. "Edmontonians are clearly excited about a new option for home ownership."

In planning this project, Rohit saw an opportunity to create a new market segment -- townhomes at apartment prices. Buyers who didn't think they could purchase a new home in the foreseeable future, now can. It was also based on a shift in what buyers are valuing. Many people, especially millennials, no longer consider bigger to necessarily be better.

"We're seeing a group of buyers who can afford a higher price point but don't want to spend all their money on housing," continues Power. "They spend less and less time in their home, whether it be for work, travel, or just taking advantage of all the interesting things to do in and around Edmonton, they don't want a massive home to take care of. And it leaves them with the disposable income they need to enjoy other things in life."

Essential Allard is creating its own market niche -- a twist on the growing popularity of the "small home movement" -- smart spaces with innovative features to address what's important: the essentials, if you will. Most models include an attached garage, while all units come with impressive finishes such as quartz countertops, laminate flooring, full landscaping, and stainless steel appliances. Plus, there are options to maximize your space, like built-in desks and entertainment centres, and dining tables that fold up into your wall when not in use. Additional features such as nine foot ceilings, barn doors and murphy doors, and options like interior brick walls are all elements that gives each home its own unique character.

To find out more about Essential Allard (or to register for the sales launch) visit EssentialAllard.com

About Rohit Communities

Rohit Communities is the foundation of Rohit Group of Companies, a diversified real estate organization in Western Canada. Rohit Communities is a leader in home building due to efficient use of space and attention to architectural design. Rohit has received multiple awards at the local, provincial and national levels, including winning Edmonton's Home Builder of the Year four times.

In 2015, Rohit Communities expanded into Regina and Calgary, and will bring their first projects to fruition later this year. Rohit's commitment to building innovation is evidenced by their award-winning duplexes and townhomes. Their newest development Essential Allard, coming this Spring, will give Edmonton townhomes from the $150,000's.

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