Rohm and Haas Centralizes Information Delivery With NewsGator Enterprise Server

DENVER, CO -- (MARKET WIRE) -- February 5, 2007 -- NewsGator Technologies, Inc., the leading RSS company, today announced that Rohm and Haas, the global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry, is using NewsGator Enterprise Server (NGES) to improve internal communications processes by distributing important internal and external content to employees across the company.

Faced with an increasing number of diverse information channels and content, including portals, Factiva news feeds, and multiple internal newsletters, Rohm and Haas turned to NewsGator to centralize and improve the way employees access and read content. Replacing a home-grown RSS system, NewsGator Enterprise Server, the award-winning (http://www.newsgator.com/enterprise-infoworld.aspx) and market-leading Enterprise RSS solution, will enable Rohm and Haas to pull in competitive intelligence, company news and internal RSS feeds from multiple sources and deliver them directly to employees via the Web, mobile devices and their desktops.

With NewsGator Enterprise Server's collaboration and intelligent search features such as clippings and smart feeds, employees from marketing, corporate communications and knowledge management can quickly sift through large quantities of content and deliver the most relevant pieces directly to stakeholders. NewsGator Enterprise Server also integrates with Active Directory, enabling administrators to determine that the right information gets to the right people.

"Before NewsGator, we were really facing information overload, with no centralized location for us to share that information," said Cindy Callan, IT process analyst at Rohm and Haas. "NewsGator has given us a strategic, easy-to-use delivery system that ensures our employees will actually read the information we provide for them, making them far more productive and informed."

"Many Fortune 1,000 companies are struggling to manage the deluge of content that is found throughout their enterprise environment," said Dave Keller, enterprise general manager at NewsGator Technologies. "NewsGator Enterprise Server helps companies centralize relevant content, deliver it to the appropriate employees and enable them to collaborate and discuss the information."

About NewsGator Enterprise Server

NewsGator Enterprise Server (http://www.newsgator.com/enterprise_1.aspx?) is an innovative product for aggregating, reading and distributing RSS content within the enterprise. It brings the power of NewsGator's robust RSS platform behind the firewall, providing enterprise class security, manageability and deployment. With its powerful search, collaboration and administrative capabilities, organizations can ensure that relevant information automatically gets delivered to employees. In addition, NGES optionally integrates with Microsoft Exchange and LDAP servers, which eases deployment for enterprise IT departments and provides a user-friendly interface for employees.

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of markets including: Building and Construction, Electronics, Food and Retail, Household and Personal Care, Industrial Process, Packaging, Paper, Transportation and Water. Our innovative technologies and solutions help to improve life everyday, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.2 billion in 2006. Visit www.rohmhaas.com for more information.

About NewsGator Technologies, Inc.

NewsGator Technologies is the world's leading RSS platform company. Headquartered in Denver, CO, NewsGator develops and markets RSS aggregation solutions for individual end users, enterprises and online content providers. Using NewsGator products and solutions, businesses and consumers can subscribe to news, information, podcasts and other relevant content more efficiently and effectively than with traditional channels. With NewsGator, users have access to RSS information via the Web, Microsoft Outlook, mobile devices and both Windows- and Mac-based desktop clients. All NewsGator products synchronize seamlessly; enabling users to read their RSS feeds anywhere, anytime, with any device. For more information, visit www.newsgator.com.

Contact Information: Contact Information Jennifer Gazin or Corey Lewis LaunchSquad 415.625.8555 newsgator(at)launchsquad.com