SOURCE: Siteworx, Inc.

Siteworx, Inc.

May 02, 2011 09:00 ET

ROI for Web Content Management -- Assessing the Business Impact of WCM Investments

A Complimentary Siteworx Webinar on May 12th at 1 pm ET

RESTON, VA--(Marketwire - May 2, 2011) - WCM and CMS are two of the hottest buzzwords in business today. A quick Google search for the keywords WCM or CMS will generate millions of Google search results and nearly as many vendor and service options.

In spite of all of the WCM and CMS information available online, many resources fail to address the most important question: How to assess the impact of a WCM implementation in business and financial terms.

On May 12th at 1 p.m. ET, Siteworx will present "ROI for Web Content Management," a complimentary webinar developed and delivered by Siteworx Director of Alliances Beau Brewer and Director of Digital Engagement David Nickelson. Brewer and Nickelson will share a unique methodology, developed through countless Siteworx WCM assessments and implementations, to identify the business and financial metrics essential to a successful WCM project.

Join us for this interactive workshop in which we'll review the four key components of effective WCM ROI measurement:

  • Operational Efficiency -- How to measure and quantify WCM benefits for your business
  • Revenue Optimization -- How the right WCM selection, mapped to your business and operational goals, can help significantly improve online revenues through the effective use of cross-selling and promotion
  • Brand Extension and Promotion -- Centrally managing distributed, multinational online brands has numerous benefits including improved brand presence and consistency
  • Time to Market -- Increased online agility will significantly improve time-to-market, offering clear business benefits that can be quantified and measured over time to justify ROI

You'll learn:

  • How to align your organization's CMO, CIO and CFO on the costs and benefits of a WCM investment
  • How to build a business case for WCM that your marketing and IT teams will confidently support

Our Presenters

Beau Brewer, Director of Alliances, Siteworx, Inc.

Beau Brewer is the Director of Alliances at Siteworx, where he oversees the organizational relationship with various software partners. This wide-ranging area of responsibility gives Beau insight into trends, shifts, and points of difference across many complementary software categories, including WCM, enterprise search, online analytics, e-commerce, and social media. Beau holds a Masters in Business Administration from INSEAD and a B.A. from Georgetown University.

David Nickelson, PsyD, J.D. Director of Digital Engagement

Dr. David Nickelson is Director of Digital Engagement at Siteworx, where he leads a team that integrates and applies extensive digital, marketing, communications, and behavioral learning and expertise to all aspects of Web design and development, including mobile applications, social media strategies, CMS, enterprise search, e-commerce and analytics. Prior to Siteworx, David served as the Director of Internet Strategy & Operations at the American Diabetes Association, a $200 million voluntary health association.

Over nearly a decade, Siteworx has built a vital WCM Consulting practice with expert practitioners across all platforms - open source, custom and commercial WCM systems. For more information on WCM/CMS, access:

About Siteworx, Inc.

Siteworx is an award-winning interactive agency with deep roots in Web content management (WCM), search and analytics solutions and Web strategy. Through an unparalleled combination of design and technology expertise, Siteworx helps interactive marketers, Web strategists and technology leaders achieve measurable business results. By designing and building elegant, addictive and enduring Web and mobile experiences, Siteworx delivers improved online performance to an impressive roster of clients including NPR, the American Diabetes Association, National Geographic and U.S. News & World Report. Siteworx is a Microsoft Gold Certified Partner. For more information, please visit: Follow Siteworx on Twitter @Siteworx.

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