SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

March 24, 2011 19:19 ET

The ROI of PR Creativity: Unlocking Great Ideas to Boost Visibility, Impact and Engagement

Bulldog Reporter's PR University Presents a New Webinar

OAKLAND, CA--(Marketwire - March 24, 2011) - PR professionals looking to consistently generate breakthrough creative PR campaign ideas that capture the imagination of millions and dramatically boost the ROI of their messaging should join PR University on this exclusive webinar called: The ROI of PR Creativity: Unlocking Great Ideas to Boost Visibility, Impact and Engagement.

This practical, hands-on training webinar will teach PR Pros the secrets of guiding and inspiring their team to brainstorm blockbuster PR events, offers, and messages day in and day out.

This exclusive PR University webinar titled: The ROI of PR Creativity: Unlocking Great Ideas to Boost Visibility, Impact and Engagement takes place on Thursday, April 7, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT).


Victoria Lozano, VP, Marketing, Crayola LLC
Rich Lukis, President, Coyne Public Relations

What PR Pros Will Learn:

  • What really constitutes creativity -- and how to start mining all the great creative ideas they and their team have

  • Tips, tricks and secrets of generating great ideas: Tools they can use right away to be much more creative... yes, immediately

  • Creativity 2.0: Why being creative is even more important now that we are all online 24/7, and how to use their new creative ideas to stand out on the Web

  • Systematic approaches to creativity: Methodologies and practical steps to help them brainstorm bold, big ideas that generate clicks, retweets and coverage

  • How to sell edgy, creative ideas to conservative management or clients (especially if they're pitching a non-traditional idea to traditional execs)

  • Breaking down barriers -- how to create a culture of creativity that gives their shop or department a clear advantage over competitors

  • The rules of successful brainstorming sessions -- how to prepare the room, participants and materials for superior, innovative sessions

  • Dealing with naysayers, roadblockers and buzzkillers: Proven techniques and tactics for neutralizing the inevitable negativity that always seems to be a part of the brainstorming and creativity process... but doesn't have to be

Online Details:
Download Brochure:
Purchase On Demand:

For more details go to the conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University webinar costs just $299 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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