SOURCE: Melrose Jewelers

Melrose Jewelers

December 21, 2010 03:30 ET

Rolex: Melrose Jewelers Launches the White Gold Datejust Presidents Collection of Customized Rolex Watches

Rolex: Melrose Jewelers, the #1 Online Luxury Watch Retailer, Today Launched the White Gold Datejust Presidents Collection, a Customized Collection of Genuine Rolex Watches With Extremely Unique Designs Including 18k White Gold, Diamonds, and Pave Bands

BOSTON, MA--(Marketwire - December 21, 2010) - Rolex Watches: Melrose Jewelers, the #1 Online Luxury Watch Retailer, today launched the White Gold Datejust Presidents Collection, a customized collection of genuine Rolex watches with custom 18k white gold, diamonds, and pave band additions. With over 20 Rolex watch models in the collection each watch is customized by Melrose Jewelers with Pave Bands, Diamonds, or 18k White Gold onto its band and bezel. Each is also customized with a custom color dial, usually made of genuine mother of pearl. The White Gold Datejust Presidents Collection allows customers to purchase pre-owned Rolex watches with extremely unique designs, usually only found in Rolex's Crown Collection models.

Vanessa Puzio, Head of Market Research at Melrose Jewelers, states, "People are demanding more intricacy and specialization with rich, iridescent mother of pearl dials and custom diamond bezels on Rolex Datejust watches and Rolex President watches to achieve a more glamorous, customized look to their watch purchase. We saw the same phenomena in the early 90s with Lorinser, Brabus, and AMG modifying and selling Mercedes-Benz and BMW automobiles with customized chrome rims and exhaust manifolds. The Rolex Crown Collection has long been popular among Middle Eastern Shaikhs and European politicians and now we have made it available to the public via our own White Gold Datejust Presidents Collection designs."

The Top Five Best Selling Melrose Jewelers New Arrival watch models demanded so far have been the: (Simply visit MelroseJewelers.com and enter the 3 digit code below into the search box)

1) Men's Silver Dial Channel Set Bezel Rolex Datejust President (978)

2) Men's Silver Dial Beadset Bezel Rolex Datejust Super President (923)

3) Men's Mother of Pearl Dial Rolex Datejust Super President (882)

4) Silver Dial Fluted Bezel Rolex Datejust President (887)

5) Ladies Silver Dial Beadset Bezel Rolex Datejust President (956)

About Melrose Jewelers

Melrose Jewelers is the nation's leading online retailer of Rolex wrist watches including mens watches and ladies luxury watches and its associates have, collectively, over 220 years of experience in importing, restoring, and retailing Rolex watches and other luxury watches. Melrose Jewelers was founded with one simple premise: Buying Rolex watches or other luxury watches shouldn't be mysterious or complicated. Similar to the innovative yet simple business models of Progressive Insurance, CarMax, or Blue Nile, Melrose Jewelers provides customers with low, no-haggle pricing, luxury Rolex watches that are either new and unworn or pre owned and restored to original factory specifications both inside and outside, and a comprehensive 2-year warranty. Melrose Jewelers also employs a staff of top university-educated Trained Experts that provide customer service that extends from your initial sales call until years after you've received your purchase. Melrose Jewelers is a proud member of the Jeweler's Vigilance Committee, the Manufacturers and Jewelers Association of America, the International Watch & Jewelry Guild, the National Association of Watch Collectors, and the California Sheriff's Association. Melrose Jewelers uses only Conflict-Free Diamonds and those imported through the Kimberley Process as signed into act by U.S. Congress in 2003. Melrose Jewelers is not an authorized agent or affiliated with Rolex Watches, Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Super President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A. Melrose Jewelers' watches contain custom, aftermarket diamonds which will void the warranty of new Rolex watches. Melrose Jewelers warranties its watches directly and Rolex S.A. has no obligation to warranty any watches sold by Melrose Jewelers.

Melrose Jewelers, home of the Midsize Rolex, also hosts the Melrose Jewelers (MJ) Rolex Watch Blog. The MJ Rolex Watches Blog is the world's largest independent forum website about Rolex events and Rolex and other luxury watches in pop culture. With over 300 user-posted articles and new articles and commentary updated daily, the Melrose Jewelers Rolex watches blog contains articles about Rolex watches owned and popularized by Barack Obama, Warren Buffett, Steve Jobs, Cristiano Ronaldo, Sienna Miller, Sean Penn, Courtney Cox, Andy Roddick, LeBron James, Tara Reid, Danica Patrick, Matthew McConaughey, Steven Wynn, Calvin Klein, Jamie Lynn Sigler, Eva Longoria Parker, Tobey Maguire, Michael Dell, Ashton Kutcher, the Jonas Brothers, Rafael Nadal, Roger Federer, Colt McCoy, Sam Bradford, who is an avid fan of the Rolex Submariner Adriana Lima, Arnold Schwarzenegger, Bill Murray, Barry White, Anne Hathaway, Michael Jackson, Tony Soprano, Lindsay Lohan, Eddie Murphy, Anish Kapoor, Tom Selleck, Jennifer Garner, Donald Trump, Jennifer Lopez, Lance Armstrong, John Mayer, Cameron Diaz, Justin Timberlake, Brad Pitt, Drew Barrymore, Matt Lauer, Sophie Marceau, Tim Tebow, Jay-Z, Zara Phillips, O.J. Simpson, Madonna, Ana Ivanovic, Jennifer Aniston, Paris Hilton, Orlando Bloom, Tupac Shakur, Cuba Gooding Jr, Lily Allen, & Wiley. Blog postings on the MJ Rolex Watch Blog are submitted by independent Rolex enthusiasts and not by Melrose Jewelers.

Interested customers and media can visit Melrose Jewelers to find out about items including: Melrose Jewelers Reviews , Melrose Jewelers Rolex Watch Blog , Melrose Jewelers Rolex , Melrose Jewelers Rolex Watch , Melrose Jewelers Store , Melrose Jewelers Rolex Watch Store , Melrose Jewelers Watches , Melrose Jewelers Watch, Melrose Jewelers press release and Melrose Jewelers address as well as about regional stores including Melrose Jewelers Los Angeles , Melrose Jewelers California , Melrose Jewelers USA , Melrose Jewelers U.K, which is the leading seller of the Rolex Daytona, Melrose Jewelers Mexico , Melrose Jewelers Australia , Melrose Jewelers Japan , Melrose Jewelers UAE and Melrose Canada.