SOURCE: Fat Brain Toys

Fat Brain Toy Co

July 01, 2015 10:00 ET

Rolligo Wins Best Toys for Kids Award

Rolligo, a New Kinetic Stacking Toy From Fat Brain Toy Co., Wins Early Play Category for ASTRA's Exclusive Award

ELKHORN, NE--(Marketwired - July 01, 2015) - Fat Brain Toy Co., a nationwide leader in the specialty toy industry, is proud to announce that its latest infant and toddler toy Rolligo has been named a winner of the American Specialty Toy Retailing Association’s (ASTRA) Best Toys for Kids Award.

Rolligo was hand-selected as a Best Toys for Kids Winner by a group of specialty toy retailers from around the United States. ASTRA’s Best Toys for Kids Award represents the objective and collective experience of America’s toy experts. More than 550 independent and neighborhood toy retailers from around the country chose which toys were awarded as 2015’s Best Toys for Kids.

“Fat Brain Toy Co. travels the world to identify trends in play and design. We are thrilled to be honored by Rolligo’s selection for this coveted award. While the design of this toy presented many challenges, the end result is truly the representative work of a collaborative team effort. Not only is Rolligo a beautiful looking toy, it reflects the creative process we put behind every project we tackle," said Erik Quam, Fat Brain Toy Co.’s Director of Product Development.

2015 marks the fourth consecutive year Fat Brain Toy Co. has had at least one product named an ASTRA Best Toys for Kids winner. Tobbles Neo was a Best Toys for Kids winner in 2012, followed by Squigz in 2013; Peek-A-Doodle-Doo, Teeter Popper, and PipSquigz in 2014; and Rolligo in 2015.

ASTRA’s Best Toys for Kids Award debuted in 2009 with the goal of attracting media and consumers to specialty toy stores during the fourth quarter. ASTRA annually awards 21 winners in 13 product categories.

"We feel that Rolligo is emblematic of a Fat Brain Toy. It has a simple beauty about it, but its play value is refreshingly satisfying," explained Mark Carson, Founder of Fat Brain Toy Co. "Its elegant design definitely carries on the tradition of toys that look as great as they play!”

Rolligo is now available at the nation's best specialty toy stores including Fat Brain Toys in Overland Park, Kansas and Fat Brain Toys in Omaha, Nebraska. The award winner will also be available online at

About Fat Brain Toy Co.: ( Fat Brain Toy Co. is an Omaha-based developer of unique toys, games, and gifts exclusively for the specialty market. Fat Brain Toy Co. founded in 2006, prides itself on design excellence and innovation of play. An industry leader with more than sixty toys, games, and brainteasers currently on the market, including many award winning items such as Squigz, Tobbles Neo, AnimaLogic, and Dado Cubes.

About ASTRA: With more than 1300 members, the American Specialty Toy Retailing Association (ASTRA) is the largest association for companies in the toy and children’s products arenas. ASTRA and its member companies promote the growth of the toy industry by delivering products that serve children’s best interests. For more information, visit

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