Rolling Strong, LLC Selects Kroger as Preferred Provider to Deliver Wellness Solutions for Trucking Clients and Drivers

LAS VEGAS, NV--(Marketwire - Mar 6, 2012) - Rolling Strong, LLC, the leader in health and wellness for professional drivers, is pleased to announce The Kroger Co. (NYSE: KR) Family of Pharmacies as a preferred provider for wellness solutions for its trucking clients and drivers. Kroger pharmacists will be providing on-site biometric readings for drivers at Rolling Strong's trucking clients and also on the road throughout their truck-friendly Kroger stores.

Rolling Strong and Kroger are also working together to embrace professional drivers and their families by creating wellness educational materials designed specifically to help them stay healthy where they live -- on the road. Drivers and their families will be able to take advantage of healthy, value added coupons and grocery lists to enhance their shopping experience when they are enrolled in the Rolling Strong™ Driver Wellness Tool Bag Program.

"We are honored to be working with the Kroger Family of Pharmacies to provide the best services for professional drivers and their families," said Bob Perry, President of Rolling Strong, "The Trucker Trainer™" and chairman of the American Trucking Association's Safety Management Council's Health & Wellness Working Group. "Together, working with Kroger, we are able to support the unique needs of the professional truck driver where they work, on the road, and at the same time help keep the entire family on the road to better health."

Lincoln Lutz, Vice President for Kroger pharmacy, commented that "Kroger pharmacies are committed to giving drivers and their families the tools they need to support a healthy lifestyle. We are excited to partner with Rolling Strong to support the men and women who transport food and products to Kroger stores and the communities we serve across the nation."

"We understand the importance of working with trusted wellness providers like Kroger to provide drivers and their families with our up-to-date health information, nutritional recommendations and wellness services," said Dr. Royce Brough, Chief Medical Officer of Rolling Strong. "Our goal is two-fold, to educate drivers on the benefits of wellness and at the same time help their families get healthier by providing an overall healthier home for the drivers to return to after being on the road. Wellness maintenance is only achieved for the driver when the family is also along for the ride."

To find a truck-friendly Kroger location, please visit www.kroger.com.

To learn more about the Rolling Strong™ Driver Wellness Tool Bag Program, please visit www.rollingstrong.com/corpwellness.

About Rolling Strong
Rolling Strong™ is on a mission to educate drivers and share life-changing products and services to help them while on the road. By providing transportation companies and their drivers as well as owner operators with in-terminal and on the road wellness programs, drivers finally have access to a wellness program that makes sense for them. Personalized wellness programs include Rolling Strong driver health and wellness checks at client terminals, access to a national network of retail clinics for bio screening and discounted acute care, DOT compliance, driver fitness programs, wellness kits, access to Snap Fitness Rolling Strong gyms located at Pilot Flying J Travel Centers and telephonic health coaching. For more information about Rolling Strong, call 888-506-6079 or visit www.rollingstrong.com.

About Kroger
Kroger, the nation's largest traditional grocery retailer, employs more than 338,000 associates who serve customers in 2,439 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's. The company also operates 796 convenience stores, 363 fine jewelry stores, 1,067 supermarket fuel centers and 40 food processing plants in the U.S. Kroger was recognized by Forbes as the most generous company in the U.S. The company focuses its charitable efforts on supporting hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and grassroots organizations in the communities it serves. Kroger contributes food and funds equal to 125 million
meals a year through its partnership with more than 80 Feeding America food banks. For more information about Kroger, please visit www.kroger.com.