SOURCE: Deep Focus

Deep Focus

May 20, 2013 12:00 ET

Ron Lent Joins Deep Focus' Moment Studio as Creative Director

NEW YORK, NY--(Marketwired - May 20, 2013) - Deep Focus has named Ron Lent as Creative Director of the Moment Studio, the agency's creative newsroom model that focuses on real-time content production.

Formerly a creative director at BBDO, Lent has worked on a wide range of clients, including Target, GE and AT&T, and has created everything from interactive neon installations for the TED Conference, to innovative experiential banners for GE, to Times Square stunts for Target, to a series of daily interactive experiences for Snickers.

In making the announcement, Deep Focus Executive Creative Director Ken Kraemer noted, "Ron has a unique creative mind and his style makes him perfect to lead the Moment Studio's creative. Since the early dot-com days, Ron has been making amazing, compelling pieces of design by taking advantage of even the simplest technologies. Ron's interactive work for some of the world's leading brands has been legendary. His art and photography and his love for technology have given him a style and sensibility that will result in even more irresistible work for our Moment Studio clients. There are few people in the world who can do real-time, lightweight visual content well, and Ron is the best of them."

Studio Manager and Ron's new partner Christina Cooksey noted, "Ron's hire gives the Moment Studio the dedicated creative leadership it needs. Short form creative content demands the same rigor -- both conceptually and in execution -- as any other kind of creative. It tells a brand story in a completely different way, and Ron's oversight of the work will make it even more powerful."

Asked about his new role, Lent said, "I'm excited to be part of this new way of doing things. I'm sure it is going to be a wild ride and I can't wait to make some amazing work that people will actually want to share for this great group of brands."

About Deep Focus
Deep Focus ( is the digital agency for the social age, and is a trusted partner of some of the world's most progressive brands. Founded in 2002, the award-winning agency has over 70 employees and is headquartered in New York City. Deep Focus is a part of Engine USA and was Digiday's Agency of the Year in 2010 and 2012. For more information on Deep Focus, please follow us on Twitter ( and Facebook. (

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