Rona L'entrepôt
TSX : RON

Rona L'entrepôt

November 01, 2006 16:08 ET

RONA and Prud'Homme Family Open New Big-Box RONA L'entrepot in Charlemagne

Prud'Homme Family celebrating 50 years of business success

CHARLEMAGNE, QUEBEC--(CCNMatthews - Nov. 1, 2006) - RONA, the leading Canadian distributor and retailer of hardware, home improvement and gardening products, and the Prud'Homme Family, dealer-owners of the Repentigny RONA, are proud to announce the opening today of the new RONA L'entrepot big-box store in Charlemagne, Quebec. The store will be managed by the Prud'Homme Family, a local business dedicated to satisfying the hardware needs of the Lanaudiere region for the past half century. The new Charlemagne store is the 14th RONA L'entrepot in Quebec and the company's 71st big-box sales location in Canada.

The 140,000-square-foot store is located at the intersection Autoroutes 40 and 640 in Charlemagne's new commercial district. It offers the full range of RONA L'entrepot services with an inventory of more than 45,000 different products.

The Charlemagne big-box store represents an investment of $20 million for RONA and the Prud'Homme Family. On the employment side, it means 250 jobs for the area, 150 new jobs at the store itself and another 100 positions transferred from the Prud'Homme de Repentigny Renovation Centre.

"Our new RONA L'entrepot is a great opportunity for consumers in the Lanaudiere region to take full advantage of RONA's well-known expertise and customer service. And it's built on a very strong foundation, the Prud'Homme family's 50 years of experience in serving the people of this area. It's the way we do things at RONA, like partnering with the Prud'Hommes, that's behind our ongoing success," RONA president and CEO Robert Dutton said.

"As a RONA dealer-owner I know how important customer loyalty is to a business. I'm very grateful to our many loyal customers over the years and you can be sure they will continue to enjoy the same high level of service in our new store. The fact that it's double the size of our old Repentigny location will have no effect on this. Our reputation over the past 50 years has been built on providing quality, personalized service and we have no intention of changing that," RONA L'entrepot Charlemagne president Jean Prud'Homme explained.

It was 50 years ago that Ange-Albert Prud'Homme and his wife Jacqueline opened their first business, a 1,500-square-foot general store in Repentigny. Their business grew steadily over the years, especially since 1980 when they established their association with RONA.

RONA L'entrepot: an innovative retailing concept, expert employees, superior, personalized service and a vast inventory of products at the best prices

Customers can now find everything they need for their renovation and decoration projects under one roof: hardware, tools, construction materials, seasonal and gardening products, paint and decorative products. Consumers can also count on the kind of expertise that can make all the difference, with a team of experts at their service in every department.

The new RONA big-box store features a number of convenient shopping zones: seasonal and gardening products, renovation and interior decoration, as well as basic construction materials. The store's lighting, circulation layout and signage and its specialized boutiques and departments have been redesigned with today's consumers in mind, to make their shopping experience easier and more enjoyable in every way.

Lanaudiere region consumers will enjoy a number of exclusive features, including:

- Specialized boutiques for paint, interior decoration, flooring, lighting, moldings, windows and doors, kitchen cabinets and bathrooms

- A much larger selection of seasonal products.from snow-blowers to lawn fertilizer...not to mention the largest selection of Christmas decorations in the region

- A 37,000-square-foot indoor lumberyard with drive-through service

- A huge 18,000-square-foot garden centre

Consumers can also take advantage of other specialized services, including kitchen and patio design, lumber cutting and delivery.

About RONA

RONA Inc. (TSX: RON) is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA operates a network more than 620 franchise, affiliate and corporate stores of various sizes and formats. With over 25,000 employees working under its family of banners across Canada and more than 14 million square feet of retail space, the RONA store network generates $5.6 billion in annual retail sales. To learn more, please visit rona.ca.

Contact Information

  • RONA Inc.
    Stephane Prud'homme
    Public Relations Manager
    514-599-5114 or 1 877 599-5900, extension 5114
    media@rona.ca