RONA INC.
TSX : RON
TSX : RON.PR.A

RONA INC.

March 17, 2011 11:00 ET

RONA Announces New Partnership for Scarborough and Markham Stores

This new integrated strategy aims to better serve customers in the region by offering a triple destination for home improvement projects

BOUCHERVILLE, QUEBEC--(Marketwire - March 17, 2011) - RONA inc. (TSX:RON)(TSX:RON.PR.A), Canada's largest distributor and retailer of hardware, renovation and gardening products, today announced a new collaboration between the RONA Midland store (3750 Midland Ave., Scarborough), the RONA Kennedy store (8 William Kitchen Rd., Scarborough) and the RONA Markham store (8651 McCowan Rd., Markham). Through a unified strategy, the three stores have pooled their separate strengths into a single retail force that delivers a full range of quality products and services to the local communities.

"By sharing our management, inventory and services, our goal is to become a triple shopping destination for the region," said Benoit Leduc, Vice President of Retail for Ontario. "With this new partnership, local customers stand to benefit from a greater selection of products and services through a combined total in excess of 280,000-square-feet of retail space. Our ultimate intention is to better meet the community's evolving needs and help our customers find all the products and expertise they require to complete their renovation projects in the simplest and most efficient way possible." 

The new arrangement also aims to further improve the level of service and the choice of products in the Scarborough and Markham areas. The three locations will share employees and expertise and offer customers a higher level of service.

The stores, strategically located within a ten minute drive of each other, will be operated as one unit by Danny Tse, the manager of the RONA Midland location in Scarborough who has now been appointed as the business partner for the combined stores. Danny has worked at RONA for four years and has demonstrated his leadership, initiative, commitment and entrepreneurial skill by winning the Builders of Excellence award at RONA's 2009 Spring Show. This award is presented to the top-performing stores across the RONA network, based on sales growth, profitability, quality of customer service and loss control.

"Under the leadership of one of RONA's key entrepreneur in the region, the day-to-day operations of these combined stores will be greatly improved to the benefits of our customers, employees and shareholders" Leduc added.

"We're very proud of the synergy between our stores and are enthusiastic about the future," said Danny Tse. "With this new dynamic, we also wish to demonstrate our commitment to offering a unique and exemplary service to the communities of Scarborough and Markham, not only by fulfilling their hardware and home improvement needs, but also by offering them personalized services." 

Finally, this new partnership is in line with the organizational changes that RONA implemented in late 2010 in order to help it pull together and leverage all the strengths of RONA's unique business model. The changes entail adopting a more integrated approach for the operation and development of its retail network, along with an increased regional focus designed to better address local market needs. These changes are aimed at optimizing the growth and consolidation of the RONA presence in key urban and regional markets in order to become the leader in each of those target markets.

About RONA

RONA is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA operates a network of more than 950 corporate, franchise and affiliate stores of various sizes and formats. With close to 30,000 employees working under its family of banners in every region of Canada and more than 17 million square feet of retail space, the RONA store network generates over $6 billion in annual retail sales. For more information, please visit www.rona.ca.

Contact Information

  • Media
    RONA inc.
    Emilie Verret
    Communications Coordinator
    514-599-5900 ext. 5271
    emilie.verret@rona.ca
    or
    Financial Community
    RONA inc.
    Stephane Milot
    Senior Director, Investor Relations
    514-599-5951
    stephane.milot@rona.ca