Multiple Sclerosis Society of Canada

Multiple Sclerosis Society of Canada


April 27, 2006 14:00 ET

RONA Holds the Keys to a Cure for Multiple Sclerosis

TORONTO, ONTARIO--(CCNMatthews - April 27, 2006) -

Target set at $90,000

For the second year in a row, RONA Inc. (TSX:RON), the leading Canadian distributor and retailer of hardware, home renovation and gardening products, will be selling "Keys to a Cure" at checkout counters in support of the Multiple Sclerosis Society of Canada.

The paper keys will be sold for $2 each and offered to RONA customers at checkout. The promotion will take place in RONA stores throughout Canada during May, MS Awareness Month. The program is expected to raise $90,000 and all proceeds will be donated to the MS Society.

"Our involvement in this program symbolizes our desire to end MS," said Robert Dutton, president and CEO of RONA. "There is research taking place in this country that may hold the key to a cure and that's something we very much want to be a part of."

Last year, the Keys to a Cure campaign raised over $87,000 and RONA officials believe $90,000 is within their grasp.

RONA is also the title sponsor of the RONA MS Bike Tour which is the largest cycling series run by a not-for-profit organization in Canada with 21 events from coast-to-coast. Since RONA began their sponsorship, funds raised from the event have increased from $4.9 million in 2003 to $6.5 million in 2005.

"RONA's commitment to end MS and help those impacted by it has been extraordinary," said Alistair Fraser, president and chief executive of the MS Society. "It seems appropriate that two uniquely Canadian organizations are working closely together to stop a disease so prevalent in this country."

To get involved with MS Awareness Month or for more information on the RONA "Keys to a Cure" campaign, please contact the MS Society of Canada at 1-800-268-7582 or visit

About multiple sclerosis and the Multiple Sclerosis Society of Canada

Multiple sclerosis is a chronic, often disabling disease of the brain and spinal cord. It is the most common neurological disease of young adults in Canada. Most people with MS are diagnosed between the ages of 15 and 40, and the unpredictable effects of MS last for the rest of their lives. The MS Society provides services to people with MS and their families and funds research to find the cause and cure for this disease. Please visit or call 1-800-268-7582 to make a donation or for more information.

About RONA

RONA is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA operates a network of over 600 franchise, affiliate and corporate stores of various sizes and formats. With more than 24,000 employees working under its family of banners across Canada and more than 13 million square feet of retail space, the RONA store network generates $5.2 billion in annual sales.

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