RONA INC.
TSX : RON
TSX : RON.PR.A

RONA INC.

March 23, 2011 10:00 ET

RONA inc.: New Reno-Depot Store Opens in Vaudreuil-Dorion

Investment of close to $25 million helps create some 140 jobs in the region

BOUCHERVILLE, QUEBEC--(Marketwire - March 23, 2011) - RONA inc. (TSX:RON)(TSX:RON.PR.A),Canada's largest distributor and retailer of hardware, renovation and gardening products, today opened a new Réno-Dépôt store in Vaudreuil-Dorion. Located at 3010 De la Gare Blvd., the new 102,000-square-feet store represents an investment of close to $25 million and will help stimulate the local economy by creating some 140 jobs.

"RONA is proud to continue developing its network and to offer the people of Vaudreuil-Dorion a big-box store with an innovative concept, built to meet the criteria of the LEED system for new construction," said Robert Dutton, RONA President and CEO. "The opening of the 17th retail outlet under the Réno-Dépôt banner also testifies to our commitment to serve our growing customer base and meet their ever-evolving needs."

"This store is one of a new generation for Réno-Dépôt," said Mario St-Louis, RONA's Vice President of Retail for Quebec. "It offers all the advantages that make the banner so popular, including competitive prices and a wide selection of products in each category, all in a shopping environment that is enjoyable, customer-friendly and efficient. In addition, the Méga Centre Vaudreuil-Dorion is ideally located at the intersection of major highways, bringing Réno-Dépôt closer to the population of this dynamic part of the metropolitan region."

The latest generation of Réno-Dépôt stores

The new Vaudreuil-Dorion store was designed according to the latest concept for Réno-Dépôt stores. The central aisle is lined with boutiques offering various decoration and finishing products such as flooring, doors and windows, kitchens, bathrooms, paint, interior decoration as well as storage. The storage boutique, an emerging priority for consumers, is conveniently located near the entrance to the store. Customers will find an extensive selection of items to meet all their storage-related needs for the garage, the kitchen, the basement and closets.

With a retail sales space of 102,000-square-feet, the store features a 25,000-square-foot outdoor garden centre and offers a selection of 37,000 products, including construction and finishing materials.

"Our entire team is delighted to welcome the people of Vaudreuil-Dorion and the surrounding area to our store, which offers quality products at competitive prices, as well as a design that helps them easily find what they need," said Luc Julien, manager of the Vaudreuil-Dorion store. "Our skilled employees, who have plenty of experience with the RONA and Réno-Dépôt family, are dedicated to guiding customers in their construction and renovation projects by making available to them a complete range of customized services. Our objective is to offer outstanding service to customers and contractors throughout the region."

Among the other specialized services offered at the new store are installation, delivery and cutting, as well as a counter dedicated to contractors.

The Project Space

At the centre of the store is the Project Space, a consultation area where customers can meet with experienced advisors – Project Guides – to discuss their renovation projects. These expert advisors can provide step-by-step guidance to help customers complete their construction and renovation projects, from a simple suggestion on what products to use to a complete coordination and financing of their project. They can also take care of organizing installation services, including obtaining estimates from construction professionals, making appointments or following up the progress of a project, to help ensure that the final result meets customer's expectations and requirements.

Seeking LEED certification

The new Réno-Dépôt store was built to meet the criteria of the LEED system (Leadership in Energy and Environmental Design) for new buildings, and is therefore expected to obtain LEED certification.

The evaluation criteria include measures to protect air quality, such as the use of low-emission VOC materials (e.g. paint, glue, sealant and waterproofing) in the building's construction, as well as measures to reduce energy consumption, such as an energy-efficient roofing system that includes the installation of solar panels in a section of the roof, a solar-powered water heater, extra insulation in the building's outside envelope, T-5 fluorescent lighting, a high-tech lighting control system with movement detectors, lighting fixtures with dimmer switches, timers to regulate lighting, air conditioning and heating throughout the day, in addition to low-flow sanitation facilities.

Lumber from certified forests, as well as locally manufactured materials, were used in the store's construction. Bike racks, changing rooms and showers were installed to encourage employees to cycle or walk to work. In addition, only one third of lamps and lighting fixtures on display are turned on permanently in demonstration areas, and customers can use switches to turn on other lighting temporarily.

The new Réno-Dépôt store in Vaudreuil-Dorion also offers customers parking spaces near the entrance that are reserved exclusively for electric cars and feature charging stations.

The RONA Foundation donates to the Carrefour Jeunesse-Emploi of Vaudreuil-Soulanges

Many customers from the Vaudreuil-Dorion area took part in the opening ceremony attended by Robert Dutton, RONA President and CEO, along with the employees of the store. Also present were a number of local dignitaries, including Guy Pilon, mayor of Vaudreuil-Dorion, Jonathan Lévesque, political attaché for Meili Faille, Member of Parliament for Vaudreuil-Soulanges, as well as Pierre Patry, President of the Vaudreuil-Dorion Chamber of Commerce and Industry.

On the occasion of the opening ceremony, the RONA Foundation made a donation of $5,000 to the Carrefour Jeunesse-Emploi of Vaudreuil-Soulanges. Sylvie Veilleux, General Director of the Carrefour, was on hand to accept the donation on behalf of the organization. The Carrefour's mission is to offer young people in the region services related to education, employment and entrepreneurship.

Created in 1998, the RONA Foundation provides assistance for young people aged 12 to 30 by supporting local organizations and projects that fight school drop-out and illiteracy rates, or offer training that leads to the acquisition of a trade or profession.

About RONA

Réno-Dépôt is a banner of RONA, the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA operates a network of more than 950 corporate, franchise and affiliate stores of various sizes and formats. With close to 30,000 employees working under its family of banners in every region of Canada and more than 17 million square feet of retail space, the RONA store network generates over $6 billion in annual retail sales. Visit www.rona.ca.

Contact Information

  • Media:
    RONA inc.
    Emilie Verret
    Communications Coordinator
    514-599-5900 ext. 5271
    emilie.verret@rona.ca
    or
    Financial Community:
    RONA inc.
    Stephane Milot
    Senior Director, Investor Relations
    514-599-5951
    stephane.milot@rona.ca