June 11, 2012 09:30 ET

RONA Launches AIR MILES Cash

BOUCHERVILLE, QUEBEC--(Marketwire - June 11, 2012) - RONA inc. (TSX:RON)(TSX:RON.PR.A), the largest Canadian distributor and retailer of hardware, renovation and gardening products, is pleased to announce that beginning June 11, 2012, AIR MILES Collectors who earn reward miles in their AIR MILES Cash balance can now redeem their reward miles directly at most RONA stores across Canada, as well as Réno-Dépôt in Quebec and TOTEM in Alberta.

"This initiative is part of our effort to offer customers even more and to respond to their desire to benefit immediately from money off on their purchases," said Karim Salabi, RONA's Executive Vice President, Marketing. "The opportunity to instantly redeem reward miles at our stores provides real added value for the millions of Collectors across the country who are loyal customers," he added.

Collectors can now reward themselves more easily by redeeming their reward miles at the checkout instead of ordering gift cheques and waiting to receive them by mail. They can also reward themselves more quickly, because once they have earned 95 reward miles in their AIR MILES Cash balance, they can redeem these miles for $10 toward their next purchase.

People who wish to activate their account for AIR MILES Cash can do so easily at, by setting their preference to start earning reward miles towards their AIR MILES Cash balance. RONA is among the founding sponsors of the AIR MILES program, launched 20 years ago.


RONA is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. The Corporation operates a network of more than 800 corporate, franchise and affiliate stores of various sizes and formats under several banners, and a network of 14 hardware and construction-materials distribution centres which are flexible and perfectly adapted to the diverse needs of its clientele. RONA is also a leader in the specialized plumbing and HVAC market, primarily serving commercial and professional customers with a network of close to 60 sales outlets across the country.

In total, RONA supplies nearly 1,500 sales outlets, of which more than 830 are under one of its banners, as well as close to 600 clients, independent dealers, in its distribution network. With more than 30,000 employees working under its family of banners in every region of Canada, the RONA store network generates consolidated sales of $4.8 billion and over $6 billion taking into account the total impact of the retail sales of franchise dealers, affiliates and other independent dealers who buy their supplies at RONA. For more information, visit

About the AIR MILES Reward Program

Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. AIR MILES Collectors can earn reward miles simply by doing their everyday shopping at more than 220 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. Collectors can indulge in more than 1200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store towards many everyday and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.

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