August 30, 2007 09:43 ET

RONA Marks 10-Year Anniversary of its Pioneer Paint Recovery Program

September: Paint Recovery Month at Rona in Quebec

BOUCHERVILLE, QUEBEC--(Marketwire - Aug. 30, 2007) - Today RONA Inc. (TSX:RON) marks the 10th anniversary of its paint recovery program across its Quebec stores. In June of this year, RONA reasserted its position as paint recovery leader in Quebec by extending its paint recovery network to its 15 big-box Reno-Depot stores. To highlight this event, RONA has declared September Paint Recovery Month in RONA and Reno-Depot stores across Quebec.

As part of Paint Recovery Month, RONA is calling on Quebec consumers, inviting them to bring their old paint in to RONA and Reno-Depot stores across the province. Their goal is to collect 100,000 containers of paint.

"Ten years ago, RONA pioneered the concept, working with partners to set up Canada's first paint recovery and reconditioning program. We're very proud to continue this commitment by adopting a life-cycle approach through which paint can be recovered in our stores, reconditioned through the Eco-paint program and then offered back to consumers as recycled paint," explained RONA President and CEO Robert Dutton.

"At a time when the environment was not yet a concern for most citizens, our team was ahead of the game on the issue and showed leadership and innovation in creating what is still today a benchmark for North America in terms of paint recovery and recycling," he added.

Recycled Boomerang paint now available at Reno-Depot

Already available in Quebec RONA locations since 2000, recycled Boomerang paint is now also available in Reno-Depot stores across Quebec.

Boomerang offers 16 colours of latex paint and two colours of alkyd. The quality is controlled and guaranteed by the addition of 1% of new components to ensure consistent lustre, viscosity and appropriate drying time. Buying recycled paint allows consumers to redecorate without abandoning their ethical principles. In addition, the amount of volatile organic compounds (VOCs) in Boomerang products - 90 g per litre - is considerably lower than the new 2008 Environment Canada standard of 250 g per litre for recycled paint.

Recover, recondition, reuse

Over the past 10 years, RONA has recovered 3.6 million containers of paint in Quebec, or over 30% of all paint recovered in the province. Left unrecovered, old paint may be poured out into nature - a real threat to the environment. By promoting the recovery of these products, RONA is offering the public an economical and ecological alternative to burial in landfills or incineration.

From collection points at stores across RONA's Quebec network, the old paint and containers are then sent to the RONA distribution centre in Boucherville. From there, the old paint is sent to Peintures recuperees du Quebec. About 80% of the old paint is reconditioned and put back on the market. Leftover latex and alkyd paint, stain and varnish are all accepted in the recovery and recycling program.

About RONA

RONA is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA operates a network of 671 franchise, affiliate and corporate stores of various sizes and formats. With over 26,000 employees working under its family of banners in every region of Canada and more than 14 million square feet of retail space, the RONA store network generates close to $6 billion in annual retail sales.

For more information, please visit RONA online at

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