October 21, 2010 11:32 ET

RONA Opens New L'entrepot Big Box Store in Saint-Jean-sur-Richelieu

$11 million investment creates 30 new jobs

SAINT-JEAN-SUR-RICHELIEU, QUEBEC--(Marketwire - Oct. 21, 2010) - RONA inc. (TSX:RON), the largest Canadian distributor and retailer of hardware, renovation and gardening products, today opened its new RONA L'entrepôt store in Saint-Jean-sur-Richelieu, Quebec. The company has invested $11 million (including the purchase of land) to expand the corporate store into a big-box store for customers in the Upper Richelieu region. The investment offers consumers an exciting, updated shopping environment.

The earlier store had provided hardware, home improvement and construction supplies and services to people in and around Saint-Jean-sur Richelieu since 1999. The expansion adds an extra 20,000 square feet to the store, which now offers the full line of services provided by the RONA L'entrepôt concept and an inventory of over 45,000 different items.

The Upper Richelieu region has grown considerably in the last 10 years and it's still growing. RONA is proud to be able to offer local contractors and consumers a huge new store with all the products usually available at a RONA L'entrepôt. People will still find the same dedication to customer service and the same personalized care that RONA's reputation has been built on over the years.

"At nearly 100,000 square feet, the Saint-Jean-sur-Richelieu store is a great example of how our unique business model allows us to use different store concepts to meet the specific needs of the communities we serve, big or small, near or far. We're really looking forward to offering our kitchen and bathroom design expertise and services, as well as the brand new tool section," said RONA executive vice president of store operations Pierre Dandoy.

"The entire team is thrilled to be welcoming customers to an innovative store that offers personalized service and a well-designed layout where products can be found easily…and at competitive prices," said store manager Serge Kingsley. "RONA Saint-Jean-sur-Richelieu is 'doing it right' and at your service. Our goal is to offer exceptional service to consumers and contractors in the region to help them achieve their construction and renovation projects."

Everything under one roof

With close to 100,000 square feet, the store features a 2,780-square-foot greenhouse, a 1,000-square-foot cut shop, a 24,930-square-foot indoor lumberyard and a 5,000-square-foot garden centre, as well as a 150,000-square-foot outdoor lumberyard. The store has over 45,000 different types of building materials and finishing products in all, with specialized boutiques that include paint, decorative accessories, kitchen and bathroom cabinets and fixtures, doors and windows, as well as flooring. The store also has departments for tools, hardware, plumbing, electrical, lighting fixtures and seasonal and garden items.

Unique in the home improvement sector, RONA boutiques are designed to support the renovation process and make it more efficient. They allow customers to find everything they need to complete a renovation project in one single area. With the same idea in mind, RONA Saint-Jean-sur-Richelieu now offers personal Project Guide and installation services at a new "RONA Solutions" counter, where customers can count on help from knowledgeable, specially trained staff to guide them step by step through their specific renovation projects. RONA also offers renovation and interior decoration concepts and solutions through its RONA by Design program, which provides affordable trendsetting project plans and a selection of products to help consumers complete their projects on their own or with professional help.

Other specialized services available at the new Saint-Eustache location include installation, delivery, kitchen design, a cut shop and a separate counter for contractors.

Opening ceremony

Many Saint-Jean-sur-Richelieu residents took part in the opening ceremony along with store employees, the RONA management team and numerous suppliers, as well as the store owners who proudly put up the RONA banner in Saint-Jean and Saint-Luc.

About RONA

RONA is the largest Canadian distributor and retailer of hardware, renovation and gardening products and operates a network of nearly 700 corporate, franchise and affiliate stores of various sizes and formats. With close to 30,000 employees working under its family of banners in every region of Canada and more than 16 million square feet of retail space, the RONA store network generates over $6 billion in annual retail sales. For more information, please visit

Contact Information

  • Media
    RONA inc.
    Daniel Richard
    Director, Corporate Communications
    514-599-5900, extension 5751
    Financial Community
    RONA inc.
    Stephane Milot
    Senior Director, Investor Relations