November 15, 2006 13:32 ET

RONA Opens New Reno-Depot Store in Rimouski

New big-box store concept represents investment of more than $20 million and creates 125 new jobs locally

RIMOUSKI, QUEBEC--(CCNMatthews - Nov. 15, 2006) - RONA (TSX:RON) today officially opened a new Reno-Depot big-box store in Rimouski, the 15th of its kind in Quebec. Based on an innovative big-box concept, the new store at 385 Arthur Bluies East, with a staff of 175 employees and retail sales space of 78,000 square feet, represents an investment of over $20 million and will generate 125 new jobs locally.

Attending this morning's opening ceremony were RONA president and CEO Robert Dutton, Louise Thibault, Member of Parliament for Rimouski-Neigette-Temiscouata-Les Basques and Rimouski Mayor Eric Forest, together with a number leading figures from the region's economic, social and business communities.

"We're very pleased to offer people in the Rimouski region a Reno-Depot big box with a brand-new concept, plus one of the region's largest outdoor lumberyards," said RONA president and CEO Robert Dutton. "We invite our RONA Le Renovateur de Rimouski customers and everyone who lives in the surrounding area to come and discover this great new Reno-Depot store. I can guarantee you will be in for a big surprise, and I'm sure everyone will be delighted with the quality, service and range of products available."

A new big-box store concept

The new Reno-Depot store concept covers all the main strategic contact points with shoppers: store layout, signage, sales and service, advertising campaigns and circulars. The new concept is designed to showcase the store's competitive pricing, huge selection of products, in-depth product coverage in all categories and fast, customer-friendly shopping as well as the other key strengths that have made the Reno-Depot chain a huge success with consumers ever since its founding in 1993.

Shopping in the new Reno-Depot will be faster and more convenient than ever thanks to a greater number of open areas, more interactive displays, redesigned lighting and a new, clearer and more detailed system of in-store signs. Based on a series of icons inside and outside the store, the new signs are intended to facilitate cross-category shopping, making it easier for customers to find complementary products that add value to their main purchases.

Storage and shelving, a growing priority among today's consumers, will be a major feature in the Rimouski store. A new department devoted exclusively to storage products offers an expanded range of items for shoppers seeking new ways to organize their garages, kitchens, basements and wardrobes at home.

About Reno-Depot

The 15 stores under the Reno-Depot banner are members of the RONA network, the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA operates more than 620 franchise, affiliate and corporate stores of various sizes and formats. With over 25,000 employees working under its family of banners across Canada and more than 14 million square feet of retail space, the RONA store network generates $5.6 billion in annual sales.

Contact Information

  • RONA Inc.
    Stephane Prud'homme
    Public Relations Manager
    514-599-5114 or 1-877-599-5900, extension 5114