July 14, 2010 08:00 ET

RONA to Invest $20 Million in New St. John's Store

New Torbay Road store to qualify for LEED certification

ST. JOHN'S, NEWFOUNDLAND AND LABRADOR--(Marketwire - July 14, 2010) -

Editors Note: A photo for this release is available via Marketwire's website.

RONA inc. (TSX:RON), the largest Canadian distributor and retailer of hardware, renovation and gardening products, has officially announced the start of construction of a new 68,000-square-foot store on Torbay Road, just north of Stavanger Drive. The new RONA is centrally located to serve the growing needs of St. John's and surrounding areas. The new store will have a total of 75 positions, 35 of which will be new jobs.

The Torbay Road store is the fourth major RONA project recently undertaken in Atlantic Canada. Aside from the June acquisition of the Pierceys chain of stores in Nova Scotia, the company also invested $2.8 million in the O'Leary Avenue store in St. John's, while a second location in Bay Roberts was completely renovated in 2009, representing an investment of $1.9 million. The renovated Bay Roberts RONA replaced two stores that no longer satisfied Company standards for adequately meeting customer expectations.

"The people of St. John's have shown tremendous support for RONA," said executive vice president of store operations Pierre Dandoy. "They come to RONA because of the excellent service our store teams provide and the expertise they know they can count on. Our new Torbay Road store will belong to the new generation of RONA stores and demonstrates our commitment to continually improving the way we serve our customers. "

"On behalf of the City of St. John's, I would like to thank RONA for investing in our city," said Debbie Hanlon, Chair of Economic Development Committee, City of St. John's. "This is an exciting time in St. John's – as we continue to be an economic growth leader, attracting large retailers like RONA to grow and do business here."

Seeking LEED certification (Leadership in Energy and Environmental Design)

The new RONA store will be built following the LEED criteria for new buildings and is expected to receive LEED certification for construction. "By lowering the environmental footprint of our new stores, we make sure we minimize the environmental impact RONA has on the community. The Torbay Road store will give people in St. John's a hardware destination that respects the environment as much as they do," Dandoy said.

The evaluation criteria includes measures to protect air quality, such as using low-emissions materials (like paint, adhesives and waterproofing materials) in the building construction, and measures for reducing energy consumption, including a white energy efficient roofing system; additional insulation in the building envelope; T5 fluorescent lighting; a high-end control system for store lighting (movement detectors); timers to regulate lighting, air-conditioning, and heating throughout the day; and low-flow sanitation equipment.

Wood from certified forests and locally manufactured materials will be used for the construction. Bike racks, changing rooms and showers will be installed to encourage employees to cycle or walk to work.

About RONA

RONA entered the Newfoundland and Labrador market in 2006. In addition to its own truss plant, RONA has 9 stores in the province today: stores in Bay Roberts, Fortune, Gander, Goulds, Kelligrews and Wabush, and three store locations in St. John's. RONA has quickly become a trusted destination for home renovation and construction, a dedicated employer and a caring partner in all Newfoundland and Labrador communities where the Company does business.

RONA is the largest Canadian distributor and retailer of hardware, home renovation and gardening products and operates a network of nearly 700 corporate, franchise and affiliate stores of various sizes and formats. With close to 30,000 employees working under its family of banners in every region of Canada and more than 16 million square feet of retail space, the RONA store network generates over $6 billion in annual retail sales. Visit

Digital photos of the groundbreaking ceremony are available.

A photo for this release is available via Marketwire's website at the following address:

Contact Information

  • RONA inc.
    Media - Daniel Richard
    Director, Corporate Communications
    514-599-5900, extension 5751
    Cell: 514-702-5948
    Bristol Group
    Nancy O'Connor
    Senior PR Counsel
    Cell: 709-631-2674