Ronald McDonald House Charities Canada

Ronald McDonald House Charities Canada

December 06, 2011 08:00 ET

Ronald McDonald House Charities® Canada Launches the First App Made by Kids to Help Kids

Kidscape app now available for purchase on iTunes

TORONTO, ONTARIO--(Marketwire - Dec. 6, 2011) - Today, Ronald McDonald House Charities (RMHC®) Canada launches Kidscape on iTunes, the first app made by kids to help kids. A special and innovative game, Kidscape is the first gaming app that features images drawn by kids, with all artwork done by children staying at Ronald McDonald Houses across Canada.

The Kidscape app, which is available in three different versions - city, farm and space - is unlike other apps available on the market. It allows users to connect with the kids that drew the pictures, with the game play experience taking you inside a child's imagination.

"Kidscape is a modern day lemonade stand, providing a fun and wonderful way to raise money for the Ronald McDonald Houses across Canada, and support the families and children staying at a House," says Cathy Loblaw, Executive Director, Ronald McDonald House Charities Canada. "The app takes place in a happy and imaginative virtual world that engages people of all ages to play a game while making a difference."

Developed by Trajectory Sales Enablement, Kidscape was created using aggregated drawings from kids staying at Ronald McDonald Houses across Canada and turning them into a fully animated game with fun sound effects. The game also features a special gallery of the original drawings provided by the House kids.

"This is the first time we developed an app without knowing what the end product would look like before we started. The children staying at the Ronald McDonald Houses led the way, and we went where their drawings took us," says Bennett Pearl, President, Trajectory Sales Enablement. "It was great to be part of a process where the kids were taking charge to make a difference. They were an incredible inspiration to work for."

Kidscape is available for purchase on iTunes and will help give the gift of family to sick children whose families are staying at a Ronald McDonald House® while their children are being treated at a nearby hospital. The three different versions of the app are: Kidscape City for $0.99, Kidscape Farm for $4.99 and Kidscape Space for $19.99. A sneak peak of the Kidscape game play experience is available online at

About Ronald McDonald House Charities (RMHC) Canada

In 1982 Ronald McDonald House Charities Canada was founded to be the everlasting organization that would support Ronald McDonald Houses in Canada. Ronald McDonald Houses provide a home away from home for out of town families with sick children being treated at a nearby hospital. Today, 12 Ronald McDonald Houses serve more than 10,000 families each year. By 2014 that support will grow to serving over 20,000 families in 14 Ronald McDonald Houses across Canada. To learn more visit

About Trajectory Sales Enablement

Trajectory is pleased to have donated their time and services to create this one of a kind app that will enable support for Canada's Ronald McDonald Houses. Trajectory is a sales enablement agency that helps businesses improve performance from their front-line employee channels. They drive specific front-line behaviours that directly lift the bottom line. For more information on Trajectory visit Trajectory's passion for helping children can be experienced through RMHC's Kidscape app.

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