September 20, 2005 08:30 ET

ROO Boosts Online Experience With DVD Quality Internet Video

Next Generation Online Video Player Recreates Television on the Computer Screen

NEW YORK, NY -- (MARKET WIRE) -- September 20, 2005 -- ROO Group Inc. (OTC BB: ROOG), an Online Broadcast Network, today introduced its next-generation online video player that recreates the TV watching experience in an online environment. ROO's video player, viewable at, contains a suite of new features including the ability to view DVD quality videos at full screen, an enhanced and user-friendly interface and the ability to easily search through ROO's library of over 5,000 video titles.

"Our new video player is designed and engineered to deliver on the promise of bringing the TV experience to the Internet," said ROO CEO Robert Petty. "As broadband penetration increases and users become accustomed to watching online video, they are demanding a high-quality and compelling viewing experience similar to what they experience from their TVs. Our new video player delivers on those demands by providing an exciting and TV-like experience on their computer screens."

ROO's next generation video player's feature-set is aimed at recreating the TV viewing experience on a computer screen. Users with high-speed broadband connections can now watch videos at a 700k per second bit rate, which is virtually identical in quality to a DVD video. Unlike Flash based video players, ROO's next generation player allows videos to be expanded to fill the entire monitor screen without any loss in video quality. Another added feature is the expanded video search capability that allows users to quickly sift through ROO's entire library of over 5,000 video titles, allowing them to easily find artists, actors and topical news stories while simultaneously watching video content. The new "Send Video to a Friend" option allows users to share their favorite fashion video or a compelling news story by simply sending an e-mail to a friend or colleague.

ROO's beta testing on the new video player has shown that people are watching two and a half times more videos per user session compared to its previous video players and spending a longer amount of time on the host site. ROO attributes this increase to the simple and easy to navigate user interface.

The new video player can easily and quickly be installed on ROO's new and existing partner websites, often within a matter of hours. The video player and video content can also be custom-designed to match the look and feel of partner websites.

Brands advertising on the ROO network will benefit from the increased targeting capabilities offered by the new video player. An improved back-end infrastructure allows advertisements to be programmed by specific website and content channel, allowing brands to target viewers by their specific viewing interests. Current ROO advertisers include Honda, Hyundai and Microsoft.

About ROO

ROO Group Inc. ("ROO") is a global provider of digital media solutions and technology that enables the activation, marketing and distribution of digital media video content over the Internet and emerging broadcasting platforms such as set top boxes and wireless. ROO Media a subsidiary of ROO offers turn-key video solutions for businesses seeking to improve their web presence with video broadcasts or broadcast their own latest video clips. ROO helps businesses advertise their latest offering with interactive advertising solutions, 15-30 second video commercials with a linked call to action and played simultaneously with topical video content in a television style format over the Internet. More information can be obtained from ROO's web site located at

Certain statements in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of ROO Group Inc ("the Company"), or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its plan of operations when needed; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at

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