SOURCE: ROO Group

August 29, 2005 09:10 ET

ROO Enhances Internet Video Access on Search Engines With RSS Feeds

Internet Broadcaster's Content Library Delivers Video to Web Surfers

NEW YORK, NY -- (MARKET WIRE) -- August 29, 2005 -- ROO (OTC BB: ROOG), the Online Broadcast Network, today announced that it is providing video content to search engines via RSS feeds. Top search engines including AOL Search (http://search.aol.com/aolcom/videohome), Microsoft's WindowsMedia Search (www.windowsmedia.com), SingingFish (www.singingfish.com) and Blinkx (www.blinkx.com) are using ROO's RSS feeds to harvest its extensive media library of over 5,000 titles.

"The explosive uptake in broadband connectivity has increased consumer demand for video content, compelling search engines to offer free and easy access to online video," said ROO CEO Robert Petty. "Our online video technology has positioned ROO to leverage this dynamic growth in online video to provide consumers with the video content they want to watch when they want to watch it."

As one of the first online broadcasters to provide Media RSS feeds to search engines, ROO enables web surfers to access the latest videos including breaking news, celebrity gossip, fashion shows, movie trailers, music videos and sports clips. The RSS feeds provide a simple and standardized method of access to one of the largest libraries of video content available. ROO's flexible technology allows it to provide several different standards of RSS feeds, including Media RSS and RSS Enclosure.

ROO's content is powered by its G6 video streaming and publishing platform allowing videos to be viewed on any internet-connected PC using most major browsers. All ROO's high-quality videos can be expanded to fill the entire screen creating a television-like experience without noticeable loss in resolution. To connect to ROO's RSS links simply go to www.rootv.com and click on the RSS link at the bottom of the page.

ROO, Blinkz, Yahoo! Search, AOL, Excite, Blinkx and WindowsMedia, and SingingFish are all registered trademarks.

About ROO

ROO Group Inc. ("ROO") is a global provider of digital media solutions and technology that enables the activation, marketing and distribution of digital media video content over the Internet and emerging broadcasting platforms such as set top boxes and wireless. ROO Media (www.roomedia.com), a subsidiary of ROO, offers turn-key video solutions for businesses seeking to improve their web presence with video broadcasts or broadcast their own latest video clips. ROO helps businesses advertise their latest offering with interactive advertising solutions, 15-30 second video commercials with a linked call to action and played simultaneously with topical video content in a television style format over the Internet. More information can be obtained from ROO's web site located at www.roogroupinc.com

Certain statements in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of ROO Group Inc ("the Company"), or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its plan of operations when needed; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at www.sec.gov.

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