SOURCE: ROO Group, Inc.

June 16, 2005 09:46 ET

ROO Launches G6 Online Video Broadcasting Platform

New G6 Platform Provides Enterprise Solutions for Global Online Broadcasting, Management of Large Quantities of Audio & Video Assets and Programming of Instream Video Advertising

NEW YORK, NY -- (MARKET WIRE) -- June 16, 2005 -- ROO Group, Inc. (ROO) (OTC BB: ROOG), a leading online video broadcaster, announced today that they have released the VideoDome generation 6 (G6) online video broadcasting platform. Since the acquisition of VideoDome Networks over 6 months ago, G6, which contains a combined 7 years of development has been optimized for enterprise quality Internet broadcasting on a global level.

ROO Group Chairman and CEO, Robert Petty, stated, "Online video broadcasting requires a sophisticated & robust technology platform to ensure cost effective management and high quality global delivery of video across multiple web sites in multiple countries. The G6 platform provides us with what we believe to be one of the best online broadcasting management platforms developed and will give the company the opportunity to rapidly expand its network of clients and quantity of content distributed. We have migrated 95% of our clients to the new platform and have already seen a growth in the amount of videos viewed by each visitor to our clients web sites."

ROO manages approximately 5,000 videos across a wide range of content categories including News, Entertainment, Fashion, Business and Music all of which are updated daily. The videos are broadcast online over ROO's growing network of approximately 50 web sites including sites such as Verizon Broadband beat web site http://broadbandbeat.verizon.net. ROO generates revenue primarily from 15-30 second TV style video commercials which run before the user selected videos. Current advertisers across the ROO network of web sites include companies such as Pfizer and Microsoft. ROO currently serves over 1 million videos per day across its network of client web sites. ROO produces video content for distribution and also licenses it from Tier 1 content suppliers such as Associated Press and Reuters.

The key features of the G6 platform include

--  Ability to program and manage large volumes of instream TV style video
    commercials. Commercials can be programmed by web site, content category,
    and country.
--  Improved global edge delivery resulting in increased quality and speed
    of video content to the end-user.
--  Improved compatibility to more web browser, media players & operating
    systems leading to improved user experience than the prior version of the
    platform.
--  Upgraded media management tools for managing large quantities of
    videos on a daily basis and organizing and sorting the videos into channels
    (grouping categories) allowing for easy access and viewing by end-users.
--  Detailed reporting of videos viewed by content type, web site, content
    supplier - with drill down abilities & real-time traffic monitoring.
--  Robust API providing publishing and web site management tools allowing
    for quick activation and integration of new destination web sites.
    
Online video broadcasting is a rapidly growing segment. According to Accustream Research, a firm which researches and publishes data on streaming media, video streams rose by 80% last year. ROO is seeing continued demand for its Video technology, content and advertising solutions and believes the new G6 platform will allow high traffic web sites to easily take advantage of this rapidly segment of the Internet.

About ROO Group, Inc.

ROO Group Inc. ("ROO") is a global provider of digital media solutions and technology that enables the activation, marketing and distribution of digital media video content over the Internet and emerging broadcasting platforms such as set top boxes and wireless. ROO Media www.roomedia.com a subsidiary of ROO offers turn-key video solutions for businesses seeking to improve their web presence with video broadcasts or broadcast their own latest video clips. ROO helps business advertise their latest offering with an interactive advertising solutions, 15-30 second video commercials with a linked call to action, which are played along with topical video content in a television style format over the Internet. More information can be obtained from ROO's web site located at www.roogroupinc.com.

Certain statements in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of ROO Group Inc ("the Company"), or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its plan of operations when needed; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at www.sec.gov.

Contact Information

  • Contact:
    Corporate Communications Group, Inc.
    David Pomerantz
    516-791-0000 ext. 102
    Email Contact