SOURCE: ROO Group, Inc.

March 21, 2005 09:15 ET

ROO Launches New Mobile Video-on-Demand Website,

Today, Windows-Based Mobile Users Can Watch the Latest Online Videos Anywhere, Anytime

NEW YORK, NY -- (MARKET WIRE) -- March 21, 2005 -- ROO Group, Inc. (ROO) (OTC BB: ROOG), a provider of Internet video broadcasting technology, announced today the launch of their new wireless site designed to support Pocket PC Phone Edition, Pocket PC & SmartPhones powered by the Windows Mobile OS at provides access to a wide variety of video content -- just like watching television -- including breaking news, entertainment stories, fashion catwalk parades, movie trailers & sports videos -- all available to be viewed on your Windows Mobile powered device anywhere, anytime.

Users simply connect their mobile device to the Internet, go to and select videos from 7 different content categories including News, Business, Fashion, Music, Movies, etc.

ROO Group Chairman and CEO, Robert Petty, stated, "In response to market demand, ROO has created a compact and easy to use mobile video website for all Windows-based mobile devices. You can watch your favorite entertainment videos or see the latest news, whenever you want."

"ROO already serves millions of video streams a month across its Internet video portal network, so broadcasting to the burgeoning wireless mobile market is a natural extension of our core business -- digital broadcasting," Mr. Petty said. can generate revenue via television commercials being played before and/or after the selected video clip is watched on your mobile device. is a fully syndicatable, turn-key solution for businesses seeking to offer their customers the latest video clips delivered to their mobile devices.

To experience the new ROO mobile website, please visit

For more information on Microsoft Windows Mobile please visit

For more information on ROO's Mobile products please visit

For additional information about ROO Group, Inc., please see our website at

About ROO Group, Inc.

ROO Group Inc. ("ROO") is a global provider of digital media solutions and technology that enables the activation, marketing and distribution of digital media video content over the Internet and emerging broadcasting platforms such as set top boxes and wireless. ROO's products sold by subsidiary ROO Media include syndication, technology, integration, and management of topical video content such as news, entertainment and fashion to its clients' websites. The distribution, programming and integration of interactive advertising solutions includes 15 to 30 second television-style video commercials which can be played before and after selected topical video content over the Internet. ROO's strategy for 2005 is to expand its distribution of products and services and make strategic acquisitions in Asia Pacific, Europe and the United States markets to accelerate the group's growth. More information can be obtained from ROO's website located at

Certain statements in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of ROO Group Inc ("the Company"), or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its plan of operations when needed; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at

Contact Information

  • Contact:
    Corporate Communications Group, Inc.
    David Pomerantz
    516-791-0000 ext. 102