SOURCE: ROO Group

November 03, 2005 08:25 ET

ROO Purchases Majority Stake in Online Marketing Agency Factory 212

Complements ROO's Asia Pacific Based Operations by Adding Interactive Marketing Solutions

NEW YORK, NY -- (MARKET WIRE) -- November 3, 2005 -- ROO Group Inc, (OTC BB: RGRP), an online video broadcaster, today announced it has purchased 51% of Factory 212 Pty Ltd, an Australian based interactive marketing agency. The acquisition gives ROO the tools to provide leading edge and full service marketing campaigns in the Asia Pacific region.

"While the bulk of our video sales are in the US market, this acquisition prepares us to increase the depth of services we offer to our potential and current customers in the Asia Pacific region," said ROO CEO Robert Petty.

Factory 212 was formed in May 2005 and specializes in on online media planning, creative solutions and database relationship building. Factory 212 currently has a proven and capable staff of seven lead by industry veteran Josie Brown, formerly with 9 MSN.

The terms of the purchase were based on ROO issuing 10,000 shares immediately and a further payment in shares by December 2007 based on Factory 212 www.factory212.com.au revenue and EBIT. The terms of the transaction were also linked to an amendment to ROO's purchase of Reality Group www.realitygroup.com.au in January 2004.

About ROO

ROO Group Inc. ("ROO") is a global provider of digital media solutions and technology that enables the activation, marketing and distribution of digital media video content over the Internet and emerging broadcasting platforms such as set top boxes and wireless. ROO www.roo.tv offers turn-key video solutions for businesses seeking to improve their web presence with video broadcasts or broadcast their own latest video clips. ROO helps business advertise their latest offering with interactive advertising solutions, 15-30 second video commercials with a linked call to action and played simultaneously with topical video content in a television style format over the Internet.


Certain statements in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of ROO Group Inc ("the Company''), or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its plan of operations when needed; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at www.sec.gov.

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