SOURCE: ROO Group, Inc.

June 21, 2005 15:39 ET

ROO Renews License With AP for News and Entertainment Video

ROO Distributes the Video Content to Its Network of Clients' Web Sites Worldwide

NEW YORK, NY -- (MARKET WIRE) -- June 21, 2005 -- ROO Group, Inc. (ROO) (OTC BB: ROOG), a provider of online video broadcasting, content, advertising and technology solutions, has renewed its license with AP Digital, a division of The Associated Press. AP Digital provides news and multimedia information to interactive markets. Under the terms of the license, ROO Group will distribute AP news video content online.

The two-year agreement allows ROO to syndicate AP news and entertainment videos to approved Web sites within ROO's worldwide network. Thirty-five sites are presently approved within the ROO network to receive content provided by AP.

ROO CEO Robert Petty stated, "ROO and AP Digital were both early players in the online video content arena. This is the third contract between the parties over the past four years."

ROO generates revenue through advertising solutions including 15- to 30-second video commercials with linked calls to action. Ads are played along with topical video content in a television style format over the Internet. Current advertisers include companies such as Pfizer and Microsoft.

Online video broadcasting is a rapidly growing segment. According to Accustream Research, a firm which researches and publishes data on streaming media, video streams rose by 80% last year. ROO is seeing continued demand for its Video technology, content and advertising solutions and continues to capitalize on this growth through strategic alliances. ROO serves millions of video streams a month across its growing network of approximately 50 Web sites including sites such as Verizon Broadband beat Web site http://broadbandbeat.verizon.net. ROO also syndicates its own original video content and third-party content from top-tier content suppliers.

ROO's platform technology allows viewers up-to-the-minute streaming video from many content channels, including the latest breaking news, entertainment, movies, sports, games and music videos. This platform technology enables the video clips to play continually. The viewer can also expand the video clip to full-screen similar to TV.

About The Associated Press

The Associated Press is the world's oldest and largest newsgathering organization, providing content to more than 15,000 news outlets with a daily reach of 1 billion people around the world. Its multimedia services are distributed by satellite and the Internet to more than 120 nations. For more information, visit www.ap.org.

About ROO Group, Inc.

ROO Group, Inc. ("ROO") is a global provider of digital media solutions and technology that enables the activation, marketing and distribution of digital media video content over the Internet and emerging broadcasting platforms such as set top boxes and wireless. ROO Media (www.roomedia.com), a subsidiary of ROO, offers turnkey video solutions for businesses seeking to improve their Web presence with video broadcasts or broadcast their own latest video clips. ROO helps businesses advertise their latest offerings with interactive advertising solutions, 15- to 30-second video commercials with a linked call to action, which are played along with topical video content in a television style format over the Internet. More information can be obtained from ROO's Web site at www.roogroupinc.com.

Certain statements in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of ROO Group, Inc. ("the Company"), or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its plan of operations when needed; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at www.sec.gov.

Contact Information


  • ROO Group, Inc. Contact:
    Corporate Communications Group, Inc.
    David Pomerantz
    516-791-0000 ext. 102
    Email Contact


    AP Contact:
    AP Corporate Communications
    212-621-1720