SOURCE: Rookie Driver.Net

June 12, 2007 08:00 ET

'Rookie Driver' Symbol Identifies Teen Drivers, Improves Safety

SPRING LAKE, MI--(Marketwire - June 12, 2007) - Many parents feel defenseless in safeguarding their teenagers when they begin driving. There is one simple, yet important component often overlooked in improving teen driving safety.

Identify the new drivers' car.

Parents can now increase awareness of their teen driver by identifying their vehicle with a standardized 'rookie driver' symbol. That's according to Corinne Fortenbacher, a leading proponent of teen driving safety. The car magnet alerts other drivers when there is a novice driver behind the wheel.

While the crash risk for all teens is high, it is especially dangerous for 15 and 16-year-olds. According to the National Institute for Highway Safety, they are nine times more likely to be involved in a fatal crash than the driving population as a whole. Teen driving statistics show that over 1,000,000 teenagers are involved in auto crashes every year in the United States. The Institute lists driver inexperience as a leading cause.

"By addressing the common culprit of driver inexperience, we can help reduce the teen driving toll," says Fortenbacher, president of Rookie Driver.Net. "Identifying a teen's driver status allows experienced drivers to anticipate common new driver mistakes. We know to be more cautious and forgiving when we realize a teenager is new to the road."

There have been improvements nationwide in teen driving laws, according to a AAA Foundation for Traffic Safety study. Most states require teen driving school for student drivers. Tougher reforms include longer duration of the learner permit phase, implementation of graduated driver's license programs, passenger limits and night driving restrictions. Fortenbacher reports that these reforms have helped reduce teen driving accidents, but more can be done to make sure these numbers continue to decrease.

She adds that the safety of all drivers is jeopardized until we reduce the number of teen crashes. "Many parents agree that the standardized 'rookie driver' symbol is a simple way to help increase awareness during the most dangerous driving period of their kids' lives, and an additional way to help reduce the heartbreaking No. 1 killer of teenagers."

Rookie Driver.Net's products are designed by teens and can be found at http://www.RookieDriver.Net. The firm has grown from a single product, launched in 2006, to a leading online provider of safety aids. Visit their teen driving safety blog at

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