SOURCE: Root Inc.

Root Inc.

June 26, 2014 08:00 ET

Root Inc. Included in Customer Experience Training Report From Independent Research Firm

Report Highlights How Learning Maps Can Transform Customer Experience Training for Employees

SYLVANIA, OH--(Marketwired - Jun 26, 2014) - Root Inc., the strategy execution consulting company, was cited by Forrester Research Inc. as the "largest and most well-known partner for learning map engagements" in a June 2014 report titled, "Executive Q&A: Learning Maps; Innovative Tools for Customer Experience Training". Written by Samuel Stern with contributions from Harley Manning and Dylan Czarnecki, the report focuses on the increasing popularity of Learning Maps as a "training tool for companies that want to transform their cultures and become customer-obsessed."

Learning maps -- a term that Root trademarked along with codified map conventions -- are "large-scale visualizations that use data, graphics, and illustrations to tell a story". Not to be confused with journey maps, "learning maps are training tools that abstract significant amounts of information into a format that facilitates conversations and understanding for diverse groups of employees."

The report goes on to say, "learning maps are typically used in small-group interactive training sessions to help employees understand the company's customer experience strategy and their role in delivering against that strategy."

According to the report, Learning Maps can add value when sharing a new customer experience strategy, changing a specific part of the customer experience, training managers, and integrating employees from acquired companies.

The Forrester report outlines Root's five-step process for creating and implementing learning maps that include Project Planning, Building the Story, Align and Visualize, Focus Group Session, and Implementation. Costs, timing, and example stories are also cited.

A complimentary copy of the Forrester report is available for download on the Root Inc. website.

About Root's Strategic Learning Map® Solutions

Root's Strategic Learning Map solutions use icons, infographics, drawings, conceptual illustrations, and metaphors to tell a company's story in a visual way and facilitates conversations to create common understanding. Organizations whose people have experienced a Strategic Learning Map visual or a series of visuals have seen a 65 percent increase in awareness and understanding of business and strategy issues.

About Root Inc.

Root is a strategy execution company that helps organizations engage their people as the catalyst and driver for change. Root does this by connecting people with complex strategies using creative and visual methods, transformative insights, and consulting know-how on strategy deployment and sustainment. With more than 20 years of capabilities developed from partnering with the world's largest businesses, Root has created a proven framework that consistently achieves clarity, ownership, and results. Based in Sylvania, Ohio, Root has been recognized as a Great Place to Work eight times in the last nine years. Visit for more information and follow Root on Twitter: @therootinc.

Note: Root and Learning Map are registered trademarks of Root Inc. in the United States and/or other countries. The names of other companies and products mentioned herein may be the trademarks of their respective owners.

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