HOBOKEN, NJ--(Marketwired - Jan 14, 2014) - Rose Communications, an independent, strategic public relations firm, recently celebrated its tenth anniversary with a group of more than 100 children at the Jubilee Center, a non-profit that meets the needs of young people through programming that expands their vision, creativity and experiences. The agency also unveiled a new name -- RoseComm® -- and logo.
"There's no better way to recognize the significance of a decade than to look into the eyes of a 10-year-old with their big personalities and boundless energy and realize they weren't even alive when we started this business," said Rosemary Ostmann, RoseComm's founder and chief executive officer. "We are beyond grateful for the support of our clients and employees, many of whom have been part of our company since the beginning."
The firm decided to change its name to RoseComm in order to distinguish it from other communications consultancies with similar identities. The new brand represents an evolution of the company's original name and a seamless transition, as RoseComm is the name clients and employees began to use early in the company's life.
RoseComm's new logo is a stylized speech bubble or quotation mark, reflecting the core of the firm's business: words, conversations and stories. A video captures the story of the celebration and firm's evolution.
In addition to cake and ice cream, RoseComm treated the children of the Jubilee Center to a show by the Story Pirates, a group of comedians and improv actors that celebrates the words and ideas of young people. The Story Pirates created a musical sketch comedy show using a narrative written by the Jubilee Center children. Also celebrating its 10th anniversary in 2013, the Jubilee Center serves more than 120 young people ranging in age from kindergarten through high school.
"Our business is entirely about helping our clients tell their stories and storytelling is such an important part of childhood," said Ostmann. "We knew we wanted to share in some birthday fun with the children, who are also celebrating the center's 10th anniversary, and we thought bringing one of their own stories to life through the Story Pirates would be meaningful for everyone involved."
In its 10-year history, the average client tenure at RoseComm is approximately five years. There has also been no full-time employee turnover.
"We've worked with RoseComm for more than seven years and our relationship is a really partnership," said Stephen Otis, director of integration for Apex Tool Group, one of the world's largest hand and power tool manufacturers. "Their original assignment was to launch a new product and now they represent many of our brands and handle everything from social media engagement and blogger outreach to traditional media relations and website copy development."
According to the United States Small Business Administration, half of all new businesses fail in their first year and only one third make it to their 10th anniversary. RoseComm was founded just after the dot-com downturn and has survived and thrived in one of the worst economic environments since The Great Depression.
RoseComm, a strategic public relations firm, helps clients uncover and share their stories with key audiences and decision makers. The agency gives clients a voice in the marketplace by engaging trusted industry influencers. Founded in 2003, RoseComm has experience in consumer and business-to-business categories in a variety of industries, including health care, building design and construction, education, financial services, technology and publishing. For more information, visit www.rosecomm.com.