SOURCE: Whaleback Systems

Whaleback Systems

August 27, 2012 08:00 ET

The Rose Group Improves Customer Relations, Corporate Culture With Whaleback Managed Unified Communications

Restaurant Franchisee Realizes Additional Benefits of Reduced Administration and Environmental Footprint

PORTSMOUTH, NH--(Marketwire - Aug 27, 2012) - Whaleback Managed Services, the leader in managed unified communications services, today announced that The Rose Group, a restaurant franchise company, has improved its customer relations and corporate culture and reduced its administration time and environmental footprint by using Whaleback's CrystalBlue Cloud-based Managed Unified Communications Services.

"Before we started using Whaleback's services we didn't have the technology we needed to communicate as quickly as we wanted to," said Christine Hicks, Director of Administrative Services. "Now we are connected in real time to customers and employees and moving as quickly as the restaurant industry does. We are able to run our business faster, smoother and with more consistency."

By using Whaleback's CrystalBlue Cloud-based Managed Unified Communications Services, The Rose Group has been able to:

  • Reduce executives' response time to customers and employees, assisting with the improvement of its corporate culture and guest satisfaction
  • Reduce phone system management time from approximately 30 hours a month to 1 hour a month
  • Reduce facsimile administration time for admin personnel from an average of approximately 2 hours to 15 minutes a day
  • Reduce office paper use from 1000 sheets to not even 200 a day via using Whaleback's OrcaFax module

The Rose Group needed to make a switch when they began perpetually losing service from their T1 provider due to rain -- often for a week at a time. Whaleback partner and technology consulting firm Chorus Communications suggested Whaleback to The Rose Group. "After having run our voice communications for 15 years, I was anxious about the change but Chorus Communications convinced us to make the move and Whaleback has been the best solution we've had," said Hicks. "Their service is phenomenal."

"We knew that Whaleback would help The Rose Group focus on serving its customers and employees rather than worrying about its communications, and that is exactly what has happened," said Robert Molinaro, Vice President for Chorus Communications. "We place great value in Whaleback's comprehensive, highly intelligent and fully monitored unified communications service as part of our cutting edge portfolio of products and services designed to help productivity, increase savings and lower the bottom line."

Whaleback's CrystalBlue Cloud-based Managed Unified Communications Services
CrystalBlue Cloud-based Managed Unified Communications Services gives customers a feature-rich, high quality, enterprise-wide communications system without the expense or headache of installing and managing an on-premise PBX. Its features can be accessed anywhere, anytime from the Internet, mobile network or public telecommunications network. CrystalBlue integrates business-class telephony features, high-definition voice, network services, IP desk phones, messaging, collaboration, mobility, service guarantees, and redundancy with the simplicity of a cloud-based service and the quality and reliability of a robust enterprise system.

Benefits include:

  • Use and pay for only what you need, when you need it
  • Access to highly trained support professionals
  • Guaranteed full end-to-end support
  • Centralized proactive monitoring and management
  • Remote problem identification and resolution
  • Business continuity planning and coordination
  • Future-proof to easily add new applications and services

About The Rose Group
The Rose Group, headquartered in Newtown, PA, is the 33rd largest restaurant franchise company in the United States. They currently own and operate 59 Applebee's Neighborhood Grill and Bar restaurants in eastern Pennsylvania, Maryland, New Jersey, and Delaware. The company is the first franchisee for Corner Bakery Cafe, operating six cafes in Eastern Pennsylvania. The Rose Group also co-owns and operates 3 locations of "The Shannon Rose," an independent Irish pub and restaurant in North Jersey. More information on The Rose Group can be found on their web site at

About Whaleback Managed Services
Whaleback Managed Services is a leading provider of cloud-based managed unified communications services for small and medium enterprises. Whaleback's end-to-end, business-class voice services enhance productivity and reduce operational and capital expenses by offering flexible, feature-rich VoIP calling packages, proactive, centralized monitoring and management, and high-touch customer service. Whaleback's optimized cloud-based managed voice services are used by customers with single and multi-site environments in industries including retail, legal, financial, real estate, service, medical, construction, food, tourism and more. For more information about Whaleback Managed Services visit

Contact Information

  • Contact
    Lisa Allocca
    Red Javelin Communications
    +1 (978) 470-2227
    Email Contact