SAN DIEGO, CA--(Marketwired - Mar 22, 2016) - Rosemont Media, a plastic surgery marketing firm and founding Alliance Partner of the American Society for Aesthetic Plastic Surgery's "Alliance Partnership Program," has announced that CEO Keith Humes will be presenting a CME marketing course, giving a Practice Changers talk, and participating in a panel session at The Aesthetic Meeting 2016. In addition, a group of Rosemont Media consultants will be stationed in booth 522 in the Aesthetic Marketplace during the conference, which is set to take place from Saturday, April 2nd - Thursday, April 7th at the Mandalay Bay Resort and Casino in Las Vegas.
Humes' first lecture -- titled, "Taking Control of Your Online Reputation" (course #210) -- is scheduled for Sunday, April 3rd at 4:30 PM. Pre-registration with ASAPS is required, and physicians earn 2 CME credits for attending. During the two-hour course, Humes will delve into best practices for plastic surgeons seeking to effectively manage how their practice is perceived by online viewers, as well as how to vie for search engine positioning under their own name. Chief highlights of the course include:
- Distinguishing which social media sites are the most beneficial for aesthetic surgeons
- Discovering how to build profiles for said social media sites
- Properly optimizing one's website for favorable search engine results
- Identifying trusted online reputation management services (free and paid)
- Using business citations to maximize online reputation management efforts
Titled, "Mobile Marketing and Cross Device Conversion," Humes' second speaking engagement will occur in the exhibit hall on Wednesday, April 6th from 1:25-1:40 PM* as part of an ASAPS Practice Changers event. The talk is centered around maintaining a firm online presence throughout the entire consumer journey and will define cross-device conversion, reveal/emphasize its importance to the aesthetic practice, and provide invaluable tools for converting the ever-growing number of mobile users into loyal patients.
On Thursday, April 7th, Humes will take the stage a third time as an expert panelist in a Business Side session titled, "Internet Marketing/Search Engine Optimization -- Where Are We Today and Where are We Going?" From 7:45-8:45 AM, Humes and his fellow panelists will be discussing the current state of SEO and Internet marketing for the aesthetic practice, as well as where they foresee the industry heading. For those who wish to attend, prior registration with ASAPS is required.
Humes says he is thrilled for the opportunity to talk to and interact with the best of the best in the field of aesthetic surgery, and he encourages anyone desiring to boost their competitive edge in the online marketplace to attend his speaking engagements to learn vital tips and strategies for success. Additionally, he urges physicians and all other interested parties to drop by booth 522 in the Aesthetic Marketplace to ask questions, talk marketing, or simply get to know the consultants representing the Rosemont Media team. The Aesthetic Marketplace will be open between 9:00 AM - 5:00 PM on Monday, Tuesday, and Wednesday of the symposium.
About Rosemont Media
Rosemont Media is a founding Alliance Partner of the ASAPS' "Alliance Partnership Program." Now in its fifth consecutive year as an Alliance Partner, RM has a strong reputation and proven success in connecting prospective cosmetic surgery patients with the aesthetic industry's most esteemed physicians through innovative online marketing tactics. Offering exclusivity to one board-certified plastic surgeon per market, the firm provides a comprehensive array of customized services, including responsive and mobile website design, SEO, social media marketing, reputation management, and more. Led by 15-year industry veteran Keith Humes, Rosemont Media strictly follows best practices to help ensure wide brand awareness and optimal search engine results for all clients.
For more information about Rosemont Media, visit rosemontmedia.com and facebook.com/rosemontmedia.
* Time subject to change. Check program guide for verification prior to attending.
Contact Information:
Rosemont Media
Keith Humes
(858) 200-0044
