SOURCE: Webtrends


February 17, 2011 08:00 ET

Rosetta Stone Harnesses Facebook's Marketing Potential With Webtrends

Webtrends Social Accelerators Grow Brand Engagement on Facebook and Significantly Reduce Cost per Engagement

PORTLAND, OR--(Marketwire - February 17, 2011) - Facebook is at the top of the list when marketers decide where to pursue social strategies that meet their conversion goals such as engagements, transactions or shares. That's why Rosetta Stone, a leading provider of technology-based language-learning solutions, turned to social and mobile analytics leader Webtrends to kick-start their social marketing initiatives.

Webtrends enables Rosetta Stone to assess how effectively their Facebook campaigns help drive conversions. So far they have seen impressive results. Before Webtrends, Rosetta Stone was paying over $20 per fan, with only a 10-14 percent conversion rate. With help from Webtrends running micro-targeted ads to apps, Rosetta Stone was able to cut the cost per fan to under $1.50 per fan, the cost per click fell under $1 and, their fan conversion rate rose to 60 percent.

"We've seen incredible fan growth since the beginning of our partnership with Webtrends," said Eric Ludwig, Senior Director of Online Marketing, Rosetta Stone. "We know that the Facebook audience is incredibly engaged and with Webtrends we have been able to easily monetize our Facebook presence, and build a community that we can continue to reengage over time."

Webtrends delivers this through social strategy that ties together a compelling and engaging Facebook presence with highly targeted Facebook Ads to attract interested visitors to drive engagement. Webtrends Social Accelerator Packages are now available and start at $15,000. Each includes social strategy consultation, Facebook apps, and Facebook ad campaigns. Additionally, each package includes a recipe to continually nurture and grow brand engagement on Facebook. For more information, visit

Facebook Marketing Webinar

Webtrends will host "A Billion Facebook Impressions: Lessons Learned from Rosetta Stone" webinar on February 24th at 11:00a.m. PT / 2:00 p.m. ET. For more information or to attend the webinar, please register here.

About Rosetta Stone

 Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone provides interactive solutions that are acclaimed for the power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, Rosetta Stone language-learning solutions are used by schools, organizations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit

Connect to the Rosetta Stone page on Facebook (, and follow the conversation on Twitter (@RosettaStone).

About Webtrends, Inc.

Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising. For more information, visit

Connect to the Webtrends page on Facebook (, and follow the conversation on Twitter (@Webtrends).

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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