Northern Lights Direct

Northern Lights Direct

December 21, 2011 12:24 ET

Rosetta Stone Makes DRTV Foray Into Canada

TORONTO, ONTARIO--(Marketwire - Dec. 21, 2011) - Rosetta Stone, a leading provider of technology-based language-learning solutions, announced that it has launched a new direct response television (DRTV) campaign in Canada. The national media buy will be managed by Northern Lights Direct.

Rosetta Stone has been a well-known brand in Canada for years and its products have already hit retail stores across Canada, but this is the company's first-ever TV campaign specifically targeted north of the U.S. border.

"We have customers in 150 countries, and our DRTV campaign in the Canadian market is a pivotal step in our overall growth plans to reinforce our product as a leader in language-learning," said Jaime Silva, Senior Manager of Consumer Marketing for Rosetta Stone. "We look forward to building on our retail and online presence in Canada through this national television campaign."

Craig Thomas, Managing Director, U.S. for Northern Lights Direct, is excited about supporting Rosetta Stone's continued Canadian expansion. "They are a well-known and highly respected brand, and deliver an outstanding product," Thomas said. "We're proud that Rosetta Stone has selected Northern Lights Direct to manage this important campaign."

Northern Lights Direct is a leading-brand direct response agency with offices in Chicago and Toronto. Our services include strategic planning, media management, and creative and production services for direct response television (DRTV) and direct response online. The Art & Science of the Sell. www.northernlightsdirect.com.

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