SOURCE: RosettaBooks


February 11, 2016 05:00 ET

RosettaBooks Announces the Release of Highly Endorsed Book Right Away and All At Once: Five Steps to Transform Your Business and Enrich Your Life

NEW YORK, NY--(Marketwired - February 11, 2016) -  RosettaBooks, digital publisher of Stephen R. Covey's The 7 Habits of Highly Effective People, today announced the release of Right Away and All at Once, authored by Emmy award winning turnaround CEO Greg Brenneman.

Like Covey before him, Brenneman believes that true business success and personal fulfillment are two sides of the same coin. The techniques that will grow your business will also help you achieve a rich, purposeful and integrated life.

In Right Away and All at Once, Brenneman takes what he's learned from turning around or tuning up many businesses -- including Continental Airlines and Burger King -- and distills it into a clear five-step roadmap that anyone can follow. His five steps teach you how to prepare a succinct Go Forward plan, build a fortress balance sheet, grow your sales and profits, choose all-star servant leaders and empower your team.

For more than 30 years, Brenneman has seen these steps foster dramatic results in a variety of business environments. But 10 years ago he realized that he could apply these same business principles to improve his life and build a lasting moral legacy. He found he could make better decisions by carefully taking the most important facets of his life -- faith, family, friendship, fitness and finance -- into consideration.

Brenneman's inspiring examples, from both his business and life, demonstrate the astounding effects these five steps can have when you apply them right away and all at once.

Right Away and All At Once has been endorsed by many including Governor Mitt Romney, Jamie Dimon, Chairman and Chief Executive Officer, JPMorgan Chase & Co.; Tim Keller, Senior Pastor, Redeemer Presbyterian Church, New York City; Craig Menear, Chairman, CEO, and President, The Home Depot; Martin Craighead, Chairman and CEO of Baker Hughes; Erik Weihenmayer, the only blind person to reach the top of Mt. Everest, complete the Seven Summits, and kayak the entire Grand Canyon, author, inspirational speaker and founder of No Barriers; and Jim Hyatt, President & CEO, Church's Chicken.

"By turns candid and constructive, Greg Brenneman has put together an illustrative collection of real-life stories and examples that offer valuable insights for anyone running a business or anyone trying to lead a meaningful life and contribute to the lives of others. Greg's indefatigable spirit, sound judgment and depth of experience shine through in Right Away and All at Once," said Jamie Dimon, Chairman and Chief Executive Officer, JPMorgan Chase & Co.

For more details or to order your own copy of Right Away & All At Once, please visit

About RosettaBooks

RosettaBooks is the leading independent digital publisher. Its prominent author collections include 52 works of Winston Churchill, 35 titles by renowned science fiction author Arthur C. Clarke, 20 works by Kurt Vonnegut, 12 titles from international bestselling business author Stephen R. Covey and 18 works by Robert Graves, celebrated 20th century English poet, critic, and author of I, Claudius and Claudius, the God. RosettaBooks also publishes eBook lines in collaboration with AARP, Harvard Health Publications and Mayo Clinic. Publisher of ten Kindle Singles, including Ray Bradbury's The Playground, RosettaBooks has launched nine of them to bestseller status. RosettaBooks is an Inc. 500 company, on the exclusive list of the fastest growing private companies in the United States. For more information, please visit and follow the publisher on Facebook and Twitter.

About Greg Brenneman

Greg Brenneman is the full time Chairman, President & CEO of CCMP Capital, a large private equity firm. Mr. Brenneman plays an active leadership role in executing the Firm's overall strategy while remaining actively engaged in completing transactions, developing strategies and coaching the senior management of CCMP's portfolio companies.

Mr. Brenneman is one of the leading business turnaround executives in the world. Prior to joining CCMP in October 2008, he served as Chairman, CEO and/or President of Continental Airlines, Burger King and PWC Consulting. In each of these cases, he led a turnaround of the company capstoned by dramatically improved customer service, employee satisfaction, profitability and financial returns of up to 15X the money invested. In 1994, Mr. Brenneman founded Turnworks, Inc., his personal investment company.

Mr. Brenneman serves as Lead Director of The Home Depot, Inc. and on the Board of Director's of Baker Hughes, Inc. He also serves on the Board of CHI/St. Luke's Hospital, Baylor College of Medicine, and is on the Board of a number of other CCMP portfolio companies.

Mr. Brenneman is an Emmy Award winner and the author of Right Away & All At Once: Five Steps to Transform your Business and Enrich Your Life. He holds a Masters of Business Administration degree with distinction from Harvard Business School, Bachelors Administration of Business in Accounting/Finance, summa cum laude from Washburn University of Topeka, Kansas, and was awarded an honorary Doctor of Commerce degree from Washburn University.

Image Available:

Contact Information