SOURCE: RosettaBooks

RosettaBooks

SOURCE: RosettaBrand

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April 14, 2016 08:15 ET

RosettaBrand Takes the Lead in Brand Publishing

Leveraging Proven Success Turning Major Authors Into Brands, RosettaBrand Now Turns Brand Influence Into Publishing Revenue

NEW YORK, NY--(Marketwired - April 14, 2016) - Leading independent ebook and print publisher, RosettaBooks, is now using its proven success turning authors into brands to help major brands turn their publishing efforts into revenue. Recently launched, RosettaBrand s already creating high quality, global epublishing reach for trusted brands including AARP, Franklin Covey ("7 Habits"), Harvard Health, and Mayo Clinic.

RosettaBrand Offers Unprecedented Reach

With companies increasingly under pressure to produce and distribute engaging and relevant content, many struggle with the burden of reach and engagement. Brands can no longer simply produce static PDFs hosted on a website. Brands who are winning at the marketing game are using apps and ebooks that can not only tell the brand story but engage customers in the brand experience.

RosettaBrand uses its publishing power to handle expertly technology and multiple international distribution channels. Companies benefit from RosettaBrand's established international relationships with etailers, print distributors, audiobook companies and technology companies for direct delivery of digital content.

CEO Arthur Klebanoff sees brand publishing as a natural progression: "RosettaBooks was on the leading edge of eBooks starting in 2001, we are now disrupting the print and audiobook publishing models and we are pioneering in direct distribution of digital content. RosettaBrand is leading the way to brands as publishers."

The RosettaBrand Team Leverages Industry Expertise

In addition to Klebanoff, the RosettaBrand team is led by Vice President Navjot Khalsa, who brings nearly a decade of experience in digital content and product innovation. RosettaBrand has also established an impressive advisory board including Charles S. Lisberger, CEO of Courtlemagne Communications, Jon Klebanoff, Associate Content Director at DigitasLBi, one of the world's largest digital ad agencies, as well as strategic visionary Deirdre Stone, and Kate Winn, former Senior Vice President of Consumer Products at A+E Networks.

Exceeding Client Expectations

RosettaBrand knows how to choose the platforms and file formats to reach the right customers, wherever they are. Publishing lends itself to amplification through public relations and social media. RosettaBrand goes beyond the mechanics to offer guidance for maximizing the impact of content.

"RosettaBrand is not only a publication technology partner but a business development partner; helping brands examine their target audience, get to know who they really are, what they are looking for, and then how to exceed their expectations." -- Navjot Khalsa, Vice President, RosettaBrand

If you're ready to scale your content reach, join us. We've done it for others and now we want to do it for you.

About RosettaBrand: 

RosettaBrand emerges from ten years of RosettaBooks experience turning major authors into eBook brands worldwide. We know publishing. We know branding. And we have experience helping major brands use eBooks as a communications and branding tool. RosettaBrand helps the brands of today become the branded content publishers of tomorrow. We turn content into influence. For more information, please visit RosettaBrand.com and SlideShare.

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