NEW YORK, NY--(Marketwire - Nov 15, 2012) - RotoExperts, the leader in Fantasy Sports content, announced today the launch of its philanthropic program -- "Fantasy Cares." The initiative is designed to leverage the growing popularity of Fantasy Sports in an effort to bring attention to and raise money for desirable philanthropic causes.
Partnering with Snoball, based in Austin, TX, RotoExperts will host Fantasy Sports games whereby the public can participate in the fun, challenge and competition of Fantasy Sports gaming while having their point totals translate into philanthropic donations for select non-profit organizations. The better one plays, the more the donation. Top players will receive unique prizes such as autographed merchandise from current / former celebrity athletes, game tickets, and on-air appearances while at the same time providing much needed funds for worthwhile causes.
"The combination of RotoExperts' reach along with Snoball's unique technology has created an entirely new, fun and creative way for people to give," said Louis M. Maione, CEO of RotoExperts. "There isn't a more gratifying thing I can possibly do as CEO of RotoExperts than to harness the power and popularity of Fantasy Sports and direct it towards philanthropy."
"By empowering fans to make donations based upon the stats of their favorite players and teams, the Snoball platform stands alone in its field. We are excited to partner with RotoExperts, the authority in Fantasy Sports," said Snoball Co-Founder and CEO John Ludlow. "Sports is an ideal space for Snoball's technology. In our partnership with RotoExperts, we can harness the popularity of Fantasy Sports to write a whole new chapter on the power and potential of charitable giving."
RotoExperts will be rolling out its first charitable Fantasy Football game in Week 11 of the NFL season with the first participating game being Thursday, Nov. 15th between the Dolphins and Bills. The company is proud to announce that charitable donations created from participants playing the game for the remainder of the 2012-2013 NFL season will be provided to the Gridiron Greats Assistance Fund, a 501c3 that provides medical, dental and financial assistance to retired NFL players in dire need.
Participants can donate to this worthwhile cause through the enjoyment of playing Fantasy Football while having the chance to win exciting prizes at http://rotoexperts.com/fantasycares/.
"We are thrilled to be part of the 'Fantasy Cares' launch and the chosen charitable beneficiary of this inaugural campaign," said Shannon Jordan, President of Gridiron Greats Assistance Fund. "We are always looking for innovative ways to expand our audience and RotoExperts' 'Fantasy Cares' program brings a unique element of fun that NFL fans across the country can enjoy and feel great about giving back. Combining the popularity of Fantasy Football and giving back to the pioneers of the game is a perfect match."
Along with its successful suite of Fantasy Sports premium products and services, RotoExperts has been a leading provider of syndicated content for some of the most recognized and successful sports franchises and publications in the industry. In addition to its own site, www.rotoexperts.com, RotoExperts content has been featured prominently and regularly on sites such as NFL.com, Yahoo! Sports, SI.com, KFFL, USA Today Sports Weekly, Sports Grid, and TheBigLead, just to name a few. In 2011, RotoExperts writers won four Fantasy Sports Writers Association Awards, and in 2010 Managing Director Scott Engel was named to the inaugural class of the FSWA Hall of Fame.
In 2010 RotoExperts partnered with Sirius XM Satellite Radio launching Sirius XM Fantasy Sports Radio, one of the signature stations on Sirius XM. RotoExperts headlines the channel, occupying the 6am-11am drive slot on XM Ch. 87 (Sirius 210). In addition, RotoExperts broadcasts the Fantasy Sports Channel on TuneIn and can also be found on ESPN and FOX affiliates throughout the country. In 2012 RotoExperts was the exclusive Fantasy Sports partner/sponsor of the inaugural Fantasy Football Fest, an event operated by ReedPOP, held at the Atlantic City Convention Center on August 18-19, catering to thousands of Fantasy Football fans in approximately 300,000 square feet of total experience space.