December 23, 2008 15:47 ET Secures as Sponsor for Their First-Ever Playoff Fantasy Football Game on Facebook

One of World's Fastest-Growing and Most Innovative Fantasy Sports Game Operators and Developers Secures Sponsorship From One of the Industry's Cutting Edge Marketers

LOS ANGELES, CA--(Marketwire - December 23, 2008) -, one of the fastest-growing and most innovative fantasy sports operators and developers for major brands, media companies and professional sports leagues, today announced that the world's largest domain name registrar,, will sponsor RotoHog's just-launched Pro Football Playoff Fantasy Football Game on Facebook. The sponsorship is a first for the two fast-growing Internet companies, and will give RotoHog added exposure for contestant sign-ups, while giving presence with football fans prior to their forthcoming Super Bowl advertising campaign.

"This sponsorship from Go Daddy is the perfect example of how two innovative brands can work together to gain market share in a cost effective and cohesive manner, and give the fantasy sports enthusiast a little extra fun during the most exciting part of the NFL season," said Kelly Perdew, CEO of "Go Daddy has become legendary in their ability to create media buzz. They are a solid sponsor for us and it is a pleasure to be able to work together as NFL Fantasy fans look for new ways to quench their gaming thirst when the regular season ends."

"Our Super Bowl strategy is really pretty simple -- attract people to visit From there we learn more about how we can help them get online easily and affordably, or improve their existing online presence," stated Barb Rechterman, Go Daddy Executive Vice President. "This sponsorship exposes Go Daddy to both RotoHog and Facebook communities. These are clearly avid web users interested in football, watching the Super Bowl and having fun online. That's a great fit for Go Daddy."

The Pro Football Playoff Challenge on Facebook will enable users to create a team and pick from any player in the playoffs, but they can only use a player once. Each player on their roster scores fantasy points and the top three highest scoring teams at the end will win prizes including a 42" LG HD Plasma TV, Marshall Faulk Signed Memorabilia, or a RotoHog Fan Shop Gift Certificate.

Go to to add the Facebook application. develops, operates, and supports industrial strength fantasy sports games with current partners like, Turner Digital, Pro Football Weekly, LG Electronics and Grupo RBS in Brazil. RotoHog is privately held, and based in Los Angeles, CA. Investors include Allen & Co, DFJ DragonFund, Mission Ventures and SCP Worldwide. is the world's largest domain name registrar, registering, renewing or transferring a domain name about once every second of every day. Go Daddy is more than three times the size of its closest competitor. Go Daddy is also the largest hosting provider in North America and is the number one provider of new SSL certificates in the world. customers can also count on 24/7/365 live customer care.

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Contact Information

  • Media Contact:
    Chris Austin
    Sr. Director of Marketing
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