Round-The-Clock Traffic Radio Now on Your Dial!

MONTREAL, QUEBEC--(Marketwire - Sept. 6, 2011) - COGECO president and CEO Louis Audet launched a new French-language traffic radio station, Radio Circulation 730, this Tuesday morning. Also present for the occasion were the Hon. Sam Hamad, Québec Minister of Transport, and Richard Lachance, senior vice president of radio at Cogeco Diffusion.

The new radio station, broadcasting at 730 on the AM band, is devoted entirely to traffic reports and coverage of current roadwork in the Greater Montréal Area.

Radio Circulation 730 will be on air 24 hours a day, 7 days a week so that listeners from now on can keep informed at any time about the situation on roads and streets, barriers and obstacles, road closures and other conditions. Radio hosts and traffic reporters will be live on air from 4:30 a.m. on weekday mornings and 6:00 a.m. on weekends to take the pulse of traffic in the metropolitan area and tell you all about it.

"Last week we and our partners introduced measures aimed at minimizing the impact of traffic congestion in the metropolitan area. Effective immediately, these initiatives will help users plan their travel better and be better informed when they're out on the road. They'll also encourage the use of public transit. With the launch of Radio Circulation 730, as well as the "Mobility Montréal" section (available in French and English) on the new quebec511.info website, we'll be more directly in touch with road users," said Hamad.

"We congratulate the Ministère des Transports du Québec on promoting an initiative that will help drivers on Montréal streets and roads deal better with the impact of current construction," said COGECO president and CEO Louis Audet. "With the launch of Radio Circulation 730, Cogeco Diffusion is responding in a very definite way to a real need for traffic information in the Greater Montréal Area, and we're very proud to be doing our part. As for getting an English traffic radio station on air, we're asking the CRTC for a decision on awarding an operating licence for the 940 AM slot as soon as possible."

Cogeco Diffusion senior vice president for radio Richard Lachance said that, "Radio Circulation 730, with its ultra-sophisticated monitoring centre, will be the media outlet of choice in its field. We'll have 200 cameras up and running every second to guide our radio hosts and numerous contributors. Which means Radio Circulation 730 will be your first stop any time you plan to go anywhere. This morning I'd also like to take this opportunity to thank our employees for their dedication. With the team's extensive experience, they'll certainly be able to deliver the credibility you would expect from a radio station like Circulation 730."

The new radio station draws on the technical expertise of Miranda Technologies (TSX:MT), a Montréal-based firm that's a leader in audio and video broadcast systems. The technology used by Radio Circulation 730 was developed and manufactured in Montréal.

Radio Circulation 730 is also available on the web at www.radiocirculation.net.