SOURCE: Roundbox



January 06, 2010 08:00 ET

Roundbox and TitanTV Partner to Deliver Broadcasters Mobile DTV

Roundbox Server and TitanTV ESG Data Service Give Broadcasters Added Reach Into Mobile

LAS VEGAS, NV--(Marketwire - January 6, 2010) - Roundbox, Inc., the leader in mobile broadcast software, and TitanTV, the foremost online software and information provider to the broadcasting industry, today announced a partnership to help their mutual customers deliver guide data services for Mobile DTV.

From this partnership, new and existing customers who use TitanTV's services to deliver guide data for terrestrial television and power online listings will be able to seamlessly integrate the Roundbox Server to deliver those listings to the next generation of mobile consumers.

"TitanTV is committed to bringing broadcasters new ways to generate revenue and evolve with the broadcast industry. This collaboration exemplifies the type of consumer-focused product required to deliver quality solutions to broadcasters," said Mick Rinehart, vice president of TitanTV. "Roundbox is the market leader in mobile broadcast and mobile DTV deployments and we are pleased to leverage their expertise."

Television stations can use the TitanTV Electronic Service Guide (ESG) Data Service as a standalone product, or as a part of TitanTV's MediaStar program management suite, which empowers broadcasters to manage their programming schedules and publish that information across multiple platforms. The ESG data service in turn supplies accurate TV program listings for ingestion by the Roundbox Server.

The Roundbox Server provides broadcasters a gold standard implementation of ATSC A/153 signaling and announcement services. After ingesting data from TitanTV, the server manages the delivery of data, invoking encryption, content protection, and other necessary services while handling aggregation of programming data and reliable delivery of the ESG to the mobile receiver.

"Through this collaboration with TitanTV, we have been able to give broadcasters a cost-effective and immediate way to integrate with their existing infrastructure," said Doug Dominiak, vice president, product management at Roundbox. "We will continue to partner with leading companies, like TitanTV, to ensure the efficient deployment of guide services for Mobile DTV."

About Roundbox

Roundbox is the leading provider of mobile broadcast software for broadcasters, mobile operators, and device manufacturers. Roundbox's award-winning product suite empowers its customers to deliver innovative mobile broadcast applications, enabling them to increase revenue, enhance competitive differentiation, and improve the user experience. For more information, visit

About TitanTV

TitanTV is the foremost online software and information provider to the broadcasting industry, building powerful tools that enable broadcasters to make decisions quickly, efficiently and economically. The company has provided broadcasters with data and real-time information regarding signal coverage, PSIP and the Affiliate Program Guide for more than 10 years. TitanTV provides online revenue generating opportunities for broadcasters nationwide, while also being a trusted resource for millions of viewers by delivering television listing information to the home as well as to mobile devices. More information may be found at: and

Roundbox is a registered trademark in the United States. All other trademarks are the property of their respective owners.

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