SOURCE: Roundbox

September 19, 2006 08:00 ET

Roundbox Chooses RealNetworks Helix for Total Mobile TV

Roundbox Leverages the Power of Helix DNA Client to Deliver Multi-Bearer Mobile TV ESG Solution

FLORHAM PARK, NJ -- (MARKET WIRE) -- September 19, 2006 -- Roundbox, the leader in mobile broadcast and multicast software, is today announcing integration of RealNetworks'® Helix™ DNA Client into the company's solution for mobile operators. Using Helix, Roundbox enables operators to deliver a Total Mobile TV solution to their subscribers encompassing broadcast TV, live unicast streaming, and unicast video on demand all within a single, unified Electronic Service Guide.

The Helix DNA Client enables developers to build world-class media applications that support most standard and proprietary media formats. More than 80 million mobile phones and devices have shipped that include media applications based on Helix. In addition, over 90 mobile operators use the Helix Server for delivery of streaming content. Helix enables Roundbox to bring together the best aspects of live video streamed over external broadcast networks such as DVB-H and FLO technology with content delivered over UMTS, EVDO, MBMS and BCMCS to create a unified viewing experience for mobile subscribers.

The Roundbox Electronic Service Guide (ESG) is an end-to-end solution for deploying an operator-customized guidance user interface for broadcast and other multimedia services. The Roundbox ESG client provides an integrated user experience with access to broadcast, clips, video on demand, and datacast content. Roundbox developed the ESG in partnership with Gemstar-TV Guide and supports leading standards including OMA-BCAST and DVB-CBMS.

"We are excited Roundbox chose to use Helix for their next-generation mobile video products and services," said Deepak Dhawan, vice president of marketing, technology products and solutions, at RealNetworks. "Using Roundbox's technology, broadcast video and point-to-point streaming will be combined to offer subscribers a superior mobile video experience that includes the best of both models. Ambitious video services like a state-of-the-art mobile Electronic Service Guide benefit from the flexibility and maturity of the Helix DNA Client solution."

Vinod Valloppillil, vice president of product marketing at Roundbox, described the need for solutions like Total Mobile TV, "Broadcast will be an essential operator tool for serving high quality video content at a low cost. While mass market video will be carried over broadcast, there will be an ongoing consumer demand for thousands of other pieces of content. Supporting both models requires a rich client media framework and Roundbox has found a solution in the RealNetworks Helix DNA client."

About Roundbox

Roundbox Inc. provides software for mobile operators and equipment manufacturers to deliver services leveraging multiple broadcast technologies. The company is founded by an experienced team of wireless and software industry professionals that have consistently provided innovative solutions to carrier problems. Roundbox is a private company funded by premier venture capital firms including Polaris Ventures, Core Capital Partners and RRE Ventures. For more information on Roundbox, visit the company's Web site at

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