SOURCE: Roundbox Global

January 22, 2007 16:57 ET

Roundbox Global Announces New Brand, Website, and Organizational Changes

ATLANTA, GA -- (MARKET WIRE) -- January 22, 2007 -- Atlanta-based software development company Roundbox Global (formerly Roundbox Media) recently announced the release of their new brand -- accompanied by a renewed strategic focus, and the launch of a new website to promote the Company's enterprise technology design and development services.

The company website, located at, highlights Roundbox Global's expertise in building enterprise-strength Web applications and interactive products.

In its previous capacity as Roundbox Media, the company maintained a primary focus on the development of world-class Rich Internet Applications. Extending this discipline to support emerging opportunities and long-term business relationships, the Roundbox Global brand represents a formal investment in traditional technology architecture, custom application development, technical strategy, and the alignment of business and technology disciplines.

"While our teams have always provided exceptional and comprehensive technology solutions, this shift represents a renewed, strategic focus in the areas of custom applications, products, and services development," said Justin Beals, Roundbox Global Principal. "With emerging partnerships tightly aligned to this change and coupled with our increasing overseas investment, Roundbox is now global," Beals continued.

Along with the website launch and rebranding, the company has recently reorganized, adding new staff and redefining the roles of several existing staff members. Javier Cerdas, formerly Senior Multimedia Developer, was named Director of Media Services; Les Hazelwood, formerly Director of the Technology Group, was appointed to the position of Chief Technology Officer; Thomas Squeo, formerly Senior Technology Strategist, was named Vice President of Strategic Development; John Vincent, formerly Senior Linux Systems Engineer, was named Director of Network Engineering; Troy Viss, formerly Director of Creative Services, was appointed to the position of Chief Creative Officer; and Leif Wells, formerly Media Services Director, was appointed Rich Internet Application Evangelist.

"The necessity to reorganize our operations is based in our client requirements as well as our internal growth goals. In consideration of our existing business relationships, and looking ahead toward future opportunities, we are committed to managing our growth from within first and foremost," added Beals regarding the company's reorganization.

About Roundbox Global

With corporate headquarters in Atlanta, Georgia, and technology operations in San Jose, Costa Rica, Roundbox Global maintains priority focus on user-centered design, innovative application performance, and increased process efficiency.

View the case studies collection at for additional information about our solutions in content management, enterprise architecture, IA/visual design, interactive media, systems integration, and Web application development.

Contact Information

  • Media contact:
    Thomas Squeo
    Vice President, Strategic Development
    Phone: 404.877.0107
    Email: Email Contact