February 02, 2010 11:31 ET

RoutoMessaging Contracted to Provide Iraq's National Fixed Wireless Voice and Data Provider Itisaluna Teams with Global SMS Coverage

Itisaluna's customers can now text and interact with the rest of the world

LONDON, UNITED KINGDOM--(Marketwire - Feb. 2, 2010) - Emerging global SMS leader RoutoMessaging today announced that Iraq's national fixed wireless voice and data provider, Itisaluna Abr Al Iraq, has begun using its global SMS services to provide local millions of local subscribers to send and receive texts to and from people anywhere in the world.

"Itisaluna aims to provide subscribers with the most compelling products and services on its state-of-the-art network," says Mr. Laoy Almalaeika, CEO of Itisaluna. "Partnering with RoutoMessaging to provide customers with world-wide text coverage at competitive rates positions Itisaluna ahead of its Iraqi rivals, and augments our drive to remain the premier service provider in this country."

Itisaluna began operations in 2008 and is now Iraq's premier fixed wireless voice and data provider providing subscribers with a gamut of attractive products and services. These include broadband and 3G coverage, as well as text messaging, SMS2TV for users to interact with their favourite television programs, and Interactive Voice Response services for viewers to participate in competitions.

But the cost of setting up a new telecommunications business is high and new service providers face a mountain of challenges to offer truly international services as they extend their network coverage. Text messaging is one example and with more than 700 operators in more than 200 countries now operating, Itisaluna would have had to negotiate terms with each to provide 2-way text messaging.

Itisaluna therefore turned to RoutoMessaging for an instant solution, tapping into its competitive termination rates with global mobile operators. Now, with one price list and one connection, Itisaluna provides customers with more competitive SMS rates and interactive world-wide outreach.

"Over the years, RoutoMessaging has gained a wealth of experience working with telecommunications companies in vast emerging telecommunications markets such as China and India," says Matthew Chung, RoutoMessaging's CEO. "All have found that the adoption of our world-class SMS services takes the cost out of one aspect of their start-up operations and speeds the international spread of their networks."

About RoutoMessaging

RoutoMessaging is an emerging leader in mobile messaging for wholesalers, governments, banks, enterprises and marketing companies alike in the 5 continents. Since 2004, RoutoMessaging has been providing reliable SMS delivery to mobile users on the networks of over 700 mobile operators in over 200 countries. For further information, visit

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