SOURCE: Rovion

June 28, 2005 11:58 ET

Rovion Launches BlueStream Direct Solution for Adding Lifelike Video Messages to Websites

Innovative, Borderless Streaming Video Technology Puts Live Spokespersons on Websites, Resulting in Significant Increases in Traffic, Retention & ROI

OWINGS MILLS, MD -- (MARKET WIRE) -- June 28, 2005 -- Rovion, Inc., the leading creator of online video spokespersons, today announced that it has launched BlueStream Direct™, a proprietary technology and service offered to websites as a fully hosted solution for adding lifelike, customized video narrators to the pages of any website. The effect is that of a person or character appearing on, and in some cases walking around, the user's screen, drawing the attention of site visitors in a compelling format.

This new BlueStream Direct service evolved from the original BlueStream Pro™ product that Rovion released two years ago. A key differentiator with the hosted BlueStream Direct offering is that it requires no plug-ins or other actions on the part of the visitor -- the BlueStream video seamlessly starts to play. While the Pro product is designed more for Intranet, corporate communications, and desktop alerting applications that require longer video lengths, BlueStream Direct can be used on virtually any website, bringing the power of real-time video communication to the foreground of the user experience.

The launch of BlueStream Direct makes this remarkable technology available for even more purposes, including 'website tour guides,' promotions, direct response campaigns, advertising and a variety of other uses. Results show that sites employing BlueStream Direct have been able to retain more visitors, keep them on the site longer, drive click-throughs, increase sales and encourage them to fill out forms or order products on the site more readily. In the case of the ecommerce website for Discovery Channel (www.discoverystore.com), a Mother's Day promotion on the site's home page using BlueStream Direct provided the site with a remarkable 7 percent clickthrough and directly increased sales on the site by 78 percent during the time of the promotion.

"Rovion is pleased to bring our unique BlueStream technology to more users with the easy-to-implement BlueStream Direct product offering," said Rovion CEO Len Ostroff. "Our revolutionary BlueStream technology lets site owners digitize their spokesperson and literally bring them inside the home or office of their target message recipient. It's so realistic, it immediately brings the user to attention, directing them to offers or other parts of the website, as well as improving stickiness, conversion rates and the overall user experience."

BlueStream™ is a unique technology that operates much like the "bluescreen" technology in wide use for special effects and composite images in both motion pictures and television, including virtually every TV weathercast in the US. BlueStream brings the magical sensation of watching human narrators walk and talk across the user's screen, creating an immediate, visceral effect.

Simplicity is a key factor in BlueStream's successful penetration of this market. It only requires website owners to add one line of JavaScript to their web page. Rovion provides everything else to enable a lifelike video overlay of a human being speaking to the website audience. If a site would like to create a customized promotional message that is not already filmed, Rovion provides expert help with writing scripts, hiring talent and shooting the video itself. For the consumer visiting the site, the BlueStream technology appears as a seamless automatic video message that politely loads in the background and works with all standard operating systems and browsers.

About Rovion

Rovion Inc., headquartered in Owings Mills, MD, is the leading provider of lifelike on-line borderless streaming media solutions for web publishers, media organizations, advertisers, and business users. Rovion's patent-pending BlueStream™ technology has revolutionized the process of incorporating Hollywood-style special effects into the broadband Web experience enabling websites to "come alive" with compelling video messages leading to increased response rates, recognition, retention and revenues.

BlueStream™ has been licensed to hundreds of organizations, including Discovery, NBA.com, NASCAR.com, LasVegas.com, Reynolds and Reynolds, Roush Racing, the Miami Heat, Atlantic Records, and many others. TV groups include Clear Channel, Raycom, Scripps, Emmis, Gray, Sinclair, Young, Dispatch and LIN. Radio stations within Clear Channel, RadioOne, Susquehanna and Infinity Broadcast Groups, among others, have also licensed BlueStream.

Contact Information

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    TERPIN COMMUNICATIONS
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